Paid Media Engineer, Team Lead

What You'll Do

• You will take full ownership of managing multiple PPC campaigns for various portfolio companies, owning strategy, operations, and reporting. You will further manage and provide strategic and operational guidance to your team on the accounts they own.
• You will create, optimize, and scale campaigns across various paid media channels, mainly Google and Facebook. This will involve optimizing across auto-bidding algorithms, keyword match types, and audience targeting to improve campaign performance.
• You will test new relevant ad inventory for our companies and develop our best practices for these flows (e.g., TikTok marketing).
• You will explore opportunities to leverage AI and implement these to uplevel campaign set-up and management, creative testing, and the team’s operational efficiency.
• You will be responsible for structuring, running, and reporting on A/B tests to scale campaigns and optimize spend efficiency. Your ability to effectively structure tests and analyze the results will be key in making data-driven recommendations and fostering a culture of continuous learning.
• You will monitor daily performance of your brands and provide weekly reports to the CEOs on how you are tracking against the brands’ growth goals. You will use this information to identify and recommend actionable opportunities for improvement.
• You will stay up-to-date on industry and competitor trends, and use this information to evaluate the performance of your own brands against the market.
• You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
• You will confidently educate portfolio company CEOs on paid media and effectively communicate the reasoning behind your strategy recommendations and findings.

Who You Are

• You are an engineer and overachiever who loves growth, building systems, and solving hard problems in the zero-to-one stage. 
• You have a strong analytical mindset and love working with data and analytics to inform your decision-making. You believe that data-driven insights are key to making the best decisions and prioritize them over intuition.
• You're able to design and implement campaigns that effectively target the right audience with the right messaging, resulting in increased user engagement and conversion rates. Your experience includes a deep understanding of the mechanics of PPC campaigns, including bid management, audience testing, creative asset building, and auto-bidding strategies.
• You thrive in a high-velocity, outcome-oriented environment. You can simplify complicated concepts and foster an environment of efficiency, learning, and fun.
• You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
• You have the ability to seamlessly context-switch between portfolio companies in order to develop and execute on SEO strategies that meet each company’s needs.
• You have excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders. You tailor your communications to the appropriate audience, ensuring that your messages are clear, concise, and impactful.
• You treat feedback as a gift, are highly coachable, and have a deep desire to become world-class in your field. You are deeply invested in helping your teammates, and reports do the same and are comfortable in providing kind and constructive feedback.

What You'll Bring

• 5-7 years of strategic and operational experience scaling Google and Meta Ads inventory, with a focus on building in the zero-to-one stage. 
• A STEM degree. 
• Previous exposure or a willingness to learn about AI. 
• A deep understanding of the importance of using return on ad spend (ROAS) as a key performance indicator (KPI). You understand that the ultimate goal of any PPC campaign is to generate revenue for the business, and ROAS is a critical metric that allows you to track the effectiveness of your advertising spend in generating that revenue.
• Exposure to growth marketing areas beyond paid media, such as product marketing, SEO, and retention marketing. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and develop a comprehensive growth strategy.
• Experience in managing and developing high-performance marketing teams, with a track record of building and coaching successful teams to achieve their goals. This includes setting clear expectations, providing regular feedback, and identifying opportunities for growth and development. You will also have experience in creating a culture of accountability and continuous improvement.