Paid Media Executive

SafetyCulture is an Australian-based, international tech scale-up. We create SaaS solutions that empower front line workers to drive operational excellence and take ownership of their safety and wellbeing.

The SC app was launched in 2012 to solve a global problem. Reduce workplace injuries and help frontline workers get home safely to their families. Fast forward 7 years, and we have hundreds of thousands of workers in over 150 countries using our platform, conducting millions of inspections every month. We’re excited to have a largely untapped global market and ambitious goals to reach 100 million workers. We’re looking for talented and mission-driven people to drive that growth.

Responsibilities

• Develop and execute paid media strategies across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor campaign performance metrics and analyze data to identify trends, insights, and opportunities for improvement.
• Manage budgets effectively to ensure maximum ROI and drive cost-efficient results.
• Conduct in-depth keyword research and analysis to optimize search engine campaigns for lead acquisition and conversion.
• Perform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness.
• Create and optimize landing pages to drive conversions from the ideal customer profile.
• Stay updated on industry trends, best practices, and new technologies in paid media and digital marketing.
• Provide regular reporting and insights to stakeholders on campaign performance, optimizations, and recommendations for improvement.

Required Skills And Qualifications

• Experience in managing campaigns in Google, Linkedin etc.
• Experience with editing creative assets 
• Detail-oriented with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
• Excellent communication skills with the ability to work cross-functionally
• At least 1 year of experience in digital marketing, managing digital campaigns and performance metrics for social media and online search engines.

Nice-to-have skills and qualifications

• Experience working with CMS ie WordPress
• Experience working with editing tools like Canva, Figma 
• Certifications in Google Ads and other relevant platforms are highly desirable.

Location

We are located on the 27th Floor SM Aura Office Tower, 26th Street corner McKinley Parkway, Bonifacio Global City, Taguig City. Situated in the heart of the premier business district of Manila, a variety of malls, restaurants, cafes, and fast food joints are easily accessible and within walking distance from our office. 

Check out our Facebook and Instagram pages to get a glimpse of the SafetyCulture life!

The Company

SafetyCulture is a customer and product-driven company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. The company started in Townsville, our HQ is in Sydney, and we have offices in Kansas City, Manchester, Amsterdam and Manila.

Our first product, the SC app, is a mobile platform that helps teams around the world carry out inspections and spot issues quickly and easily. The knock-on effects are huge: by surfacing exactly what matters, people in teams can act to improve their business, raising their game, again and again. From boutique hotels to space exploration companies, millions are discovering the positive impact this app can have on their teams and performance every day. Today there are more than 25,000 companies that pay for our products, carrying out millions of inspections per month.

This is an exciting time in SafetyCulture’s history. We now have roughly 400 mission-obsessed people driving outcomes for our customers. We have a strong senior leadership team with experience taking start-ups through the critical scale-up phase. We’ve raised more than $150 million in funding, which will be used to evolve the product into an alerts platform for distributed teams, and expansion into insurance, sensors and IoT, and telematics for fleets. The goal is to have 100 million people using our products every day.

At SafetyCulture, we respect and appreciate what makes each of our team members different in terms of gender, age, ethnicity, religion, disability or sexual orientation. We unite to support one another as allies and we take deliberate steps to ensure that our people feel like they belong and can thrive at work each day.

You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.