Paid Media Manager

Who We Are

Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com.

Our Ways of Working

We’re a remote-first company with team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees so people can get the work done in the way that suits them best. After all, many parents call Babylist their professional home, and sometimes, you just have to jump off that Zoom meeting to clean up that banana that’s getting stomped on by your 2 year old.

We know that personal connection is the foundation for the great work we do together. In order to quickly build those relationships, we offer the opportunity to meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. Most of our roles are fully remote, but these opportunities to meet in person will involve limited amounts of travel. For some leaders, there might be more opportunities to get together in person that would require about 10% travel to Oakland, CA or elsewhere.

What the Role Is

Babylist is seeking to hire a Paid Media Manager to join the growth team and help support aggressive expansion in key paid marketing channels. This person will own the media buying process in its entirety, from continued optimization with existing partners to new partner testing with the goal to help Babylist grow activated registry volume for search advertising and media buying.

Who You Are

• Approximately 3 years of experience in Search advertising: at minimum Google search, but ideally experience with other Google products (YouTube, GDN, etc.) as well as Microsoft Bing / Apple Search ads and programmatic networks.
• Excellent analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data).
• Experience in clean A/B testing and building experiment frameworks to drive results and gain insights.
• Effective project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
• Foundational knowledge of growth optimization.
• Strong written and verbal communication skills.

How You Will Make an Impact

• Support the creation of paid media strategies, rationales, and plans to meet team goals.
• Build and optimize paid search campaigns, including but not limited to ad setup, strategy development, and test management.
• Own media buy campaign set-up and management: message testing, creative testing, budget management, and optimizations
• Support the Paid Search Lead with the day-to-day management of campaigns, reporting, and related tasks.
• Provide ongoing data analysis and actionable insights into campaign performance to relevant stakeholders through use of reporting, analytics, and trend tools for weekly, monthly, and quarterly reporting.

Why You Will Love Working At Babylist

• We are a remote first company and we invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning