Paid Media Manager

WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019-2024 Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.

WHO WE ARE LOOKING FOR: Fors Marsh’s Strategic Creative & Communications business unit is expanding their Media & Engagement practice area, and is seeking a Paid Media Manager. The project/client work will largely focus on public health campaigns. The individual best suited for this position will have experience working with paid media leads to build paid media plans and buys for our federal clients. This includes recommendation of media tactics, paid media vendors, and key performance indicators (KPIs). This person will ensure all clients media buys are running as planned and within budget and time allocated. They will work on client pacing and performance reports as needed.

*This position is a contingent hire, meaning it is contingent on Fors Marsh winning an upcoming proposal. The interview process will be the same as our standard process, the offer letter (should we decide to move forward) will serve as a letter of commitment.

Responsibilities include:

• Conducts client presentations and articulates media strategies, recommendations, and campaign performance results for assigned client portfolio.
• Develops and implements comprehensive media plans aligned with client objectives, target audience, and campaign goals.
• Conducts audience research, market analysis, and competitive intelligence to inform media strategy and messaging.
• Collaborates with internal teams to align media plans with creative strategies and campaign objectives.
• Identifies media opportunities and explores emerging trends to enhance campaign effectiveness.
• Executes media-buying activities, negotiates rates, and secures placements across various media channels.
• Develops and maintains relationships with media vendors and partners to optimize media investments.
• Monitors media budgets, ensuring efficient allocation and adherence to client objectives.
• Monitors and analyzes media campaign performance, providing insights and recommendations for optimization.
• Tracks key performance metrics, interprets data, and makes data-driven adjustments to maximize return on investment (ROI).
• Continuously evaluates media performance against campaign objectives and industry benchmarks.
• Serves as a trusted advisor, providing strategic guidance on media planning, targeting, and optimization.
• Collaborates with Account teams to ensure seamless communication and alignment with client expectations.
• Provides updates, insights, and campaign performance reports for client portfolio.
• Provides guidance and mentorship to junior media team members, fostering their professional growth.
• Fosters a collaborative work environment, facilitating cross-functional teamwork and knowledge sharing.
• Stays informed about industry advancements and best practices, sharing insights with the team.

Qualifications:

• Bachelor’s degree or equivalent combination of education and experience in marketing, communication, business, or related disciplines.
• Minimum of 4 years’ experience in paid media.
• Highly analytical with a strong attention to detail.
• Ability to drive insights from data and tell a compelling story.
• Preference given to candidates with paid media experience with projects/clients focused on federal public health/health campaigns.
• Must be a U.S. Citizen and consent to a full background check due to our federal contract requirements.

We Offer:

Our benefits typically meet or exceed our competitors’ packages. Ways we are unique?

• Ability to make an impact on people’s lives, both internal and external to the organization.
• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• Remote work.
• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
• We provide a floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in Fors Marsh staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.

Salary: $75,000 – $85,000

*This position is a contingent hire, meaning it is contingent on Fors Marsh winning an upcoming proposal. The interview process will be the same as our standard process, the offer letter (should we decide to move forward) will serve as a letter of commitment.

FM Career Map: Paid Media Mgr I-II

Location: Remote, United States Residents only

EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.