Paid Media Manager

How You Will Make an Impact

• Paid Media Strategy: Paid Media Manager will lead the development and execution of comprehensive paid media strategies tailored to maximize brand exposure, engagement, and conversions on Meta, Google, TikTok, YouTube, and Performance Max.
• Budget Mastery: Paid Media Manager will manage substantial monthly budgets on Meta and Google with a focus on optimizing spending efficiency and driving ROI.
• Meta Expertise: Leverage your deep understanding of Meta's ad ecosystem, target audience options, and campaign structures to architect and fine-tune high-performance campaigns.
• Google Ads Proficiency: Paid Media Manager will implement advanced Google Ads strategies, including Search, Display, and Video, to amplify brand visibility and capture the audience's attention effectively.
• Targeting Precision: Paid Media Manager will utilize your expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement.
• Campaign Optimization: Implement rigorous A/B testing methodologies, refine ad creatives, placements, and targeting parameters to continuously improve campaign performance.
• Performance Analysis: Analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication.
• Cross-Functional Collaboration: Collaborate with design, content, and analytics teams to ensure seamless integration of messaging and branding across Meta and Google campaigns.

What We Offer

• Amazing opportunities for career progression
• Dynamic, fun, entrepreneurial and diverse culture
• Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
• Health and wellness are a top priority - committed to self-care
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
• 2 Company-Wide Breaks, Summer & Winter
• Generous Paid Time Off and Paid Holidays
• Sick Time
• Personal Time
• Employer Paid Life Insurance
• Health Savings Account (company contributes $30 bi-weekly)
• Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
• Employee Assistance Program
• Business casual atmosphere - jeans and sneakers are okay by us

What You Bring to the Table

• High school diploma or equivalent required. Bachelor's degree in relevant field of study preferred.
• 3-6 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads.
• Familiarity with e-commerce, DTC, and consumer brand marketing trends.
• Proven track record of managing substantial monthly budgets on both Meta and Google platforms.
• In-depth understanding of Meta's targeting options, campaign structures, and advanced optimization techniques.
• Expertise in Google Ads, including Search, Display, and Video campaigns, with a focus on driving measurable results.
• Strong analytical skills, capable of interpreting complex data to derive actionable insights for campaign enhancements.
• Bilingual in English and Spanish a plus.

EOE, DFWP

#LI-Hybrid