Paid Media Marketing Manager (Hybrid 1-2 days on-site)

Job Description

Job Summary (General Responsibilities):

As a Paid Media Marketing Manager at Belkin, you'll be responsible for managing and growing quality traffic and sales on Belkin.com. They will develop, execute, and manage paid media campaigns across a variety of platforms. Campaigns should be analyzed and optimized to satisfy business goals and KPIs. Keep abreast of the most recent developments and industry best practices in paid media promotion.

Our hybrid work model allows you to work from home and take advantage of our brand-new HQ in El Segundo at any time. Most likely, you'll work from your home most of the time and come to the office to use our equipment and meet with the team. Many of us spend 2-3 days in the office per week.

Specific responsibilities include:

• Accountable for all Belkin.com Paid Search & Display, Paid Social, & Affiliate marketing
• Manage the internal marketing teams and external media agency, as they develop digital prospecting and remarketing campaigns.
• Define objectives for campaigns, audiences, strategies and tactics, messages, creatives, execution time, and performance measurement;
• Optimize and manage performance campaigns on core channels like Google Ads, Meta, and TikTok against CAC and revenue targets;
• Oversee A&P (Advertising and Promotion) budgets and campaigns across all digital channels to facilitate strong return on investment and efficient CAC (Customer Acquisition Cost).Identify creative, media, and landing page tests that unlock conversion and better economics for our monthly plan;
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels; identify and test new channels to meet or exceed critical metrics.
• Work with creative and design partners to hypothesize creative tests and generate top performing ad ideas;
• Build and manage dashboards to report campaign performance and evaluate against business KPIs and objectives;
• Run tests, collect and analyze data, identify trends and learnings to obtain the highest return on investment;
• Work with internal and external resources to execute and improve campaigns;
• Create and understand the implementation of pixels and UTM codes.

Education and Experience Requirements:

• 5+ years of experience running and optimizing paid media campaigns (on Google, Meta, Tiktok, etc), preferably for a consumer electronics ecommerce brand or digitally native consumer start-up;
• 3+ years of hands-on experience scaling digital channels, only managing agencies does not count;
• Proven experience scaling performance-based campaigns across channels;
• Experience in Meta ads, TikTok ads, affiliate marketing (e.g. Impact Radius), display (e.g. Criteo), Google Ads, Google Analytics, and ROAS or CAC-based influencers;
• Experience in managing agencies towards performance goals;
• Experiencing scaling a ROAS/CAC-based affiliate and influencer strategy a plus;
• Experience working with creative teams to develop highly-performance direct response creatives that align with brand standards;
• Knowledge of and experience in bid management, incrementality testing, creative testing, A/B testing tools;
• Test and learn mentality and ideally experienced working within Agile teams and can work on iterative processes;
• Bonus experience if you've managed digital marketing campaigns and measured impact on retail (brick and mortar) channels

What you're getting into

We've got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding - for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you'll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you'll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range for this position:

$100,000 - $130,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.