Paid Media Planner (MUST live in Arizona)

Come Grow with Us Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in. *MUST reside in the Phoenix, AZ area* As a Paid Media Planner at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing! What you will do: • Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation • Create comprehensive project plans for campaign launches, including planning, management, and execution • Analyze client needs and translate them into effective marketing strategies • Manage and optimize relationships with third-party media and affiliate marketing vendors • Develop and execute affiliate marketing plans, including budget allocation and performance monitoring • Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements • Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week) What you will have: • Bachelor's degree in Marketing, Communications, or related field • Proven experience in digital marketing and lead generation campaigns • Experience with Google Ads, Facebook Blueprint, or other relevant platforms • Strong analytical skills with the ability to interpret data and make data-driven decisions • Excellent project management and organizational skills • Proficiency in digital marketing tools and platforms • Strong communication and interpersonal skills • Ability to work collaboratively in a remote environment • Certificate in Google Ads, Facebook Blueprint, or other relevant platforms • Knowledge of Excel Why work at GCE: • Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan • Generous time off plan and 11 paid holidays • Paid time off to volunteer in the community or at GCU sponsored events • We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program