Paid Media Specialist - Ad Tech

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.
We are seeking dedicated self-driven individual with a hunger for tech and a knack for Advertising and Paid Media to join our core Paid Media team. This person will support Paid Media technology and innovation closely working with EightBar agency Experience Engine team. The media team is ever-evolving its technology innovation and automation of processes tools. This person will be supporting our media stack tools & automation in paid media.

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Your Role and Responsibilities
The preferred candidate is team player dynamic and data driven individual with a passion for paid media and advertising.

Main responsibilities:
Oversee yearly/ quarterly planning and budgeting for the media channel across EMEA.
Budget responsibility and audit posture.
Drive campaigns in the defined media channel from planning to execution to monitoring results & optimizing for defined performance KPI.
Work closely with EightBar media agency team Demand Strategists in EMEA and be an integral part of EMEA paid media team to achieve objectives defined.
Lead multiple simultaneous projects while maintaining execution accuracy and audit posture and efficiency in deliverables.
Work with multiple tools & systems to get campaigns live and monitor performance.
Cover necessary enablement for the media channel and relevant processes to other marketing functions in order to have seamless processes and workflows for EMEA campaigns.
Be an integral part of the EMEA paid media team supporting in different areas and projects to drive paid media activity seamlessly integrated in the global paid media environment and processes.

Required Technical and Professional Expertise
Main requirements for the role:
-Relevant experience with paid media working with a media agency and managing budget
-Data driven – experience with digital/ paid media optimization
-Strong collaboration skills verbal and written communication skills outstanding attention to detail
-Understanding of the 2023 Marketing framework and management system & objectives is a plus
-Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
-Experience with driving multiple projects and managing multiple stakeholders.
– Media digital campaigns and/or Advertising Agency experience
– HTML Javascript JQuery Python SQL and database skills

Preferred Technical and Professional Expertise
N/A