Paid Media Strategist

TITLE: Paid Media Strategist

REPORTS TO: Performance Marketing Manager

ABOUT US: Blu Dot (www.bludot.com), an award-winning designer and maker of modern home furnishings, is currently searching for a Paid Media Strategist to join our dynamic and values-driven company.

Company Purpose

Inspire a more creative way of living through good design that's good to everyone.

Core Values

- Good design is good. Good design should be reflected in everything we do.

- Keep it simple. Strive for economy in all that you do.

- Everyone is invited to our party. Treat every individual with respect & dignity.

- Our glass is half full. Focus on the positive.

- Be humble. We take nothing for granted.

- Turn it up to 11. Determine what is expected and do a little more.

- Stay curious. Try, learn, improve, repeat.

ABOUT THE ROLE: Blu Dot is looking for a Paid Media Strategist to join the growing Marketing team. This role will be responsible for executing Blu Dot's paid media strategy, primarily within biddable media platforms. This is a new role at Blu Dot, great for someone looking to make a large impact on a fast-growing organization.

WHO YOU ARE:

• You are a problem solver
• You have a great attention to detail
• You have a sense of urgency
• You have an appreciation for design
• You are curious
• You are approachable
• You are self-driven with a strong work ethic
• You advocate for the level of supervision you work best within

WHAT YOU WILL DO:

• Lead Blu Dot's paid marketing campaigns in biddable media platforms, e.g. Google, Meta, and Pinterest
• Plan campaigns that support Blu Dot initiatives across brand, stores, and trade & contract lines of business
• Report on performance and share results to marketing, stores, trade & contract, and ecommerce teams
• Design and execute experiments to consistently learn and improve upon our digital marketing program
• Manage the paid media budget inclusive of planning, actualizing, and forecasting monthly investment levels
• Inform creative development process by contributing to campaign briefs and participating in creative reviews
• Collaborate with other marketing channels, organic social and email, on developing cross platform campaigns
• Provide accurate creative specs to graphic designers to ensure assets are developed without error
• Work with data and analytics and ecommerce teams to setup campaign tracking
• Support media plans secured with external vendors, publishers, and PR firms when appropriate
• Assist with documentation of all processes and procedures
• Relay trends, benchmarks, and best practices within the broader team

IDEAL EXPERIENCE/QUALIFICATIONS*:

• 5+ years in a digital marketing role
• 3+ years of experience in paid media, preferably in Google, Meta and Pinterest
• Experience with retail category or DTC furniture brand, either direct or at an ad agency
• Google Analytics experience
• Tableau experience is a bonus
• Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available)

*Everyone's welcome to our party! Blu Dot always welcomes candidates with unique and diverse backgrounds. Blu Dot is a member of E-Verify. Applicants must be currently authorized to work in the United States.