Paid Media Strategist

At Northspyre, you’ll join the incredible journey of transforming the way modern real estate teams manage complex projects. Leveraging data, automation and artificial intelligence, Northspyre helps facilitate faster, more predictable outcomes on complex real estate projects. In 4 years, our platform has already facilitated more than $45 billion of complex projects across the United States.

We are a passionate, collaborative, and diverse team who are eager to roll-up our sleeves and make an impact at a startup that has the confidence and backing of some of the same investors who backed other revolutionary, industry transforming companies like SpaceX, Tesla, and Airbnb.

Help us build software that builds the world!

About the opportunity

We are looking to add to our smart, driven, and talented team with an ambitious Paid Media Strategist with a vision for what excellent paid media strategy and execution looks like and thrives in organizations where they are given the reins to make an immediate impact.

In this role, you’ll get to:

• Developing, implementing, and leading Northspyre’s paid media strategy for various channels including Google Ads, YouTube, LinkedIn, Facebook/Instagram, Capterra, G2, and other third-party ad sources, like editorial sites and event sponsorships. 
• Defining important metrics for paid media performance.
• Running and overseeing paid media content.
• Setting and effectively monitoring account budgetary goals. 
• Measuring the success of every paid media campaign based on the performance of account KPIs.
• Staying up to date with the latest paid media best practices and technologies.
• Working with manager, copywriter, and designer to bring the most effective ads to market.
• Effectively collaborating with internal Northspyre team members.
• Having a deep understanding of Northspyre, company objectives, and current gaps.
• Ensuring the precise and seamless execution of paid media strategies.
• Actively identifying and removing barriers to success.
• Understanding the marketing technology required to make paid media strategy successful while continually expanding on this knowledge.
• Recommending improvements to Northspyre’s internal processes as it relates to paid media.
• Actively researching and collecting data to help inform paid media strategies.
• The regular reporting on and monitoring of performance and optimization results. 
• Driving clear revenue growth through paid media strategies and tactics.
• Overseeing all paid media accounts for Northspyre, including negotiating contracts and agreements to improve profit; escalating to Manager as needed.
• Ensuring the timely and successful delivery of paid media needs
• Coordinating with internal stakeholders to provide the weekly status updates and also providing monthly/quarterly updates on initiatives to team members.
• Educating Northspyre’s marketing team on critical initiatives, strategies, execution best practices, or technology.
• Consistently driving value for Northspyre while effectively communicating that value both internally and externally. 
• Build out robust reporting dashboards via HubSpot
• Other responsibilities as assigned.

We are looking for people who have:

• A minimum of 5 years experience in developing, implementing, and leading successful paid media strategy for various channels including Google Ads, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms.
• Proven ability to manage multiple projects and consistently meet deadlines
• Excellent organization and time management skills 
• Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
• Solid business acumen, management, and problem-solving skills
• Hands-on experience with project management systems is required; experience with ClickUp is preferred
• Proven relationship-building skills and communication experience
• Strong presentation skills and ability to communicate with Northspyre team members and executives
• Proficiency in Google Suite
• Experience working remotely in similar roles is strongly preferred
• Preferable experience working with HubSpot

Benefits and Perks

• In addition to a competitive salary, we are offering a meaningful stock option package
• Comprehensive Medical, Dental, and Vision
• 401k with company match
• Unlimited Vacation, Paid Sick Leave, and major US Holidays
• $45 monthly stipend towards ClassPass (fitness/spa)
• Awesome company swag!
• Free access to Health Advocate
• Remote-first work environment -we have an office in NYC, but our teammates are all over the United States and around the world
• You will be part of a small, professional fast-moving team with minimal supervision
• Annual team gatherings in NYC

Top Three Reasons to Join

#1: It’s the Right Time – We’ve already facilitated more than $45 billion of complex projects across the United States

#2. Northspyre has the right product – Our technology empowers modern real estate teams to build leveraging data, automation and artificial intelligence to get to faster, more predictable outcomes on complex projects.

#3. Northspyre celebrates a culture of creativity – We strive to have a sense of community within Northspyre that encourages diverse viewpoints, openness, and fostering an environment in which employees feel comfortable bringing their whole authentic selves to work.