Paid Search Analyst

Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manage a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines. As a Paid Search Analyst, you will be a Subject Matter Expert in Paid Search services and solutions (ex. SA360, Google Ads, CallRail, etc.) A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

• Execute digital marketing strategies based on client goals and objectives, and consult with account managers on processes and industry best practices
• Constant internal communication on strategy and campaign performance
• Maintain performance standards on all assigned accounts
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Analyze campaign performance, identify trends, and report wins, losses, and opportunities for improvement
• Responsible for budget and conversion pacing for campaigns.
• Understand paid media advertising budget management and effective, data-driven ad spend.
• Exhibit proficiency and ability to multi-task in multiple platforms (Google Ads, Bing Ads, SA360, etc.)
• Test products to determine propensity to drive positive results.

Required Qualifications:

• 2 years of experience with paid search campaign management in platforms including Google, Bing, Etc
• Experience and strong understanding of PPC advertising
• Experience using industry tools (Google Analytics, Google Ads, SA360, etc.)
• Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a concise manner to clients across all levels in the organization
• Ability to analyze data sets and identify trends based on industry KPIs
• Strong quantitative, analytical thinking and mathematical skills
• Strong attention to detail
• Excellent time-management and organizational skills
• Advanced in Microsoft Excel or Google Sheets

Preferred Qualifications:

• Agency experience
• Experience in automotive, legal and/or medical verticals
• Bachelor's degree in Business, Data Analytics, ISDS, or equivalent experience
• Google Certifications