Paid Search Analyst

Job Description

Do you have experience building paid search campaigns? Are you data driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manage a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines. As a Paid Search Analyst, you will be a Subject Matter Expert in Paid Search services and solutions (ex. SA360, Google Ads, CallRail, etc.) A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

• Execute digital marketing strategies based on client goals and objectives, and consult with account managers on processes and industry best practices
• Constant internal communication on strategy and campaign performance
• Maintain performance standards on all assigned accounts
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Analyze campaign performance, identify trends, and report wins, losses, and opportunities for improvement
• Responsible for budget and conversion pacing for campaigns.
• Understand paid media advertising budget management and effective, data-driven ad spend.
• Exhibit proficiency and ability to multi-task in multiple platforms (Google Ads, Bing Ads, SA360, etc.)
• Test products to determine propensity to drive positive results.

Required Qualifications:

• 2 years of experience with paid search campaign management in platforms including Google, Bing, Etc
• Experience and strong understanding of PPC advertising
• Experience using industry tools (Google Analytics, Google Adwords, SA360, etc.)
• Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a concise manner to clients across all levels in the organization
• Ability to analyze data sets and identify trends based on industry KPIs
• Strong quantitative, analytical thinking and mathematical skills
• Strong attention to detail
• Excellent time-management and organizational skills
• Advanced in Microsoft Excel or Google Sheets

Preferred Qualifications:

• Agency experience
• Experience in automotive, legal and/or medical verticals
• Bachelor's degree in Business, Data Analytics, ISDS, or equivalent experience
• Google Certifications