Paid Search Analyst

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world's largest online therapy service - providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we're not stopping there - as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Paid Search Analyst at BetterHelp, you'll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team's well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you'll carve your own path, make an immediate impact, and be challenged every day - with a supportive community behind you the whole way

What are we looking for?

BetterHelp is looking for a smart, ambitious and analytical Paid Search Analyst to be responsible for our paid advertising campaigns with the goal of reaching more clients. This role is all about growth and optimization achieved by leveraging data to make actionable marketing decisions. This individual will also take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas.

What will you do?

• Plan, deploy, develop, maintain, monitor, expand, analyze and optimize paid media campaigns with multi-million dollar spend
• Design and launch A/B tests around ad copy and targeting
• Work with legal to ensure compliance with an ever changing framework of regulatory requirements
• Leverage a variety of complex data sources to seek, identify and evaluate innovative opportunities for campaign growth and improvement
• Continually strive for higher volume and margins with ongoing optimization
• Maintain steady high performance by frequently monitoring campaign results and promptly respond with appropriate adjustments
• Collaborate actively with marketing, product, designers and engineers to drive growth and optimization
• Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• Optimize the landing page and funnel experiences to improve traction and conversion
• Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply. We also ask our employees to travel to our Mountain View, CA office up to six times per year to collaborate in person in order to build better working relationships and experience our in-office culture. Travel expenses will be covered and reasonable accommodations will be made for those under unique circumstances who cannot travel.

Requirements

• BSc/MA in a quantitative discipline such as Statistics, Math, Economics, or Engineering
• One year or more of work experience in digital marketing with familiarity in paid search concepts
• Ability to analyze an enormous amount of complex data, and deliver meaningful conclusions that can be turned into actionable decisions
• Solid knowledge of statistics and experimentation (P-value, significance, correlation vs causation)
• Ability to proactively seek, identify and evaluate new innovative opportunities for campaign growth and improvement
• Great grasp of numbers with love for data and analytics
• Tech savvy
• Excellent communication and presentation skills(oral and written), attention to detail, time management and organizational skills
• Ability to work in the US, to travel to our Mountain View, California offices up to six times per year and to an additional company offsite.

Bonus (Helpful, but not required):

• Spreadsheets (Excel or Google Sheets)
• SQL experience
• Coding experience (Python/R)

Benefits

• Competitive salary & equity compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Unrivaled perks program (including free therapy, UberEats, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
• The chance to build something that changes lives - and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $70,000 - $110,000. In addition to a base salary, this position is eligible for a performance bonus, RSUs, and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2023. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.