Paid Search Analyst

Tombras, an independent 400+ person, full-service, national advertising agency, is seeking a Paid Search Analyst to join the 18X US Search Award-winning search team.

Besides working with national and global brands in a fun work environment, we’re a family-oriented team. If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.

Where you'll be working: Knoxville

In this role, you will oversee the day-to-day campaign budget management and campaign optimizations for several accounts in the Paid Search Department. You will monitor paid search campaign start dates and end dates and flight campaigns accordingly. In addition to budget pacing and optimizations, you will control budget orders and enter budgets into the agency’s billing system. You will learn from Paid Search Strategists and Paid Search Managers in building search engine marketing and pay-per-click (SEM/PPC), as well as YouTube advertising and app-download campaigns.

What you'll be doing:

• Budget Monitoring Pacing: Track daily paid search budget pacing for all campaigns and coordinate with paid search planners/buyers to address any inconsistencies promptly.
• Optimization Implementation: Collaborate with Senior Paid Search Managers to execute daily, weekly, and monthly optimizations, ensuring campaigns meet performance goals.
• Invoice Reconciliation: Work closely with Account teams and Media Strategy leads for reconciling all paid search media invoices accurately and timely.
• Client Reporting: Provide interim reports to clients, detailing optimizations and operational metrics, adhering to scheduled timelines and prescribed intervals.
• Campaign Management: Execute campaign flights in alignment with campaign directives and objectives.
•  Daily Optimizations: Partner with Paid Search Managers and Directors to implement daily campaign optimizations for improved performance.
• Client Presentations: Assist the Search Department with new client presentations as needed, showcasing our expertise and strategic capabilities.
• Keyword and Ad Copy Support: Contribute to keyword research, campaign optimizations, ad copy creation, and performance reporting to enhance campaign effectiveness.

What you bring:

• Experience in digital marketing, Google Ads management preferred
• Working knowledge of Google Ads and Google Analytics
• Google Ads certification is a plus
• Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.

Why Join Tombras’ Integrated Search team?

We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

Best PPC Campaign

Most Innovative Search Campaign

Best Use of Search – Retail/Ecommerce

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.