Paid Search Associate

Job Category

Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads Microsoft Ads and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.

We are seeking highly motivated analytical and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.

Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience as well as a desire to progress their career in digital marketing.

Responsibilities

• Create categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites

• Manage Google Ads Microsoft Ads and other paid media campaigns to revenue targets within ROI requirements

• Write ad copy at scale to maximize campaign performance

• Ongoing campaign management and SEM bid optimization

• Build out campaigns features and make account adjustments as needed

• Monitor and analyze campaign performance metrics (CPC CTR ROAS CPA etc.) to ensure optimal ROI.

• Set weekly tasks and project priorities

• Communicate regularly with management on status timeline budget deliverables performance reporting and competitive intelligence analysis

Requirements

• 1+ years of experience in SEM or digital marketing with a focus on paid search campaigns.

• SEM/Display advertising experience would be preferred

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Intermediate knowledge of paid media tools (e.g. Microsoft Excel Google Analytics Google Tag Manager etc...)

• Bachelor’s degree is required. Major/minor in Economics Math Statistics Marketing Web Technologies or related field is preferred.

The expected salary range for this position is $65000 USD to $75000 USD annually. This salary range is an estimate and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave parental leave paid time off or vacation benefits); (4) any other tax-reportable benefits.

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