Paid Search Marketer (Hybrid)

PAID SEARCH MARKETER

Who We Are

The Snow Agency is an award-winning digital marketing and technology company that offers leading-edge marketing solutions to connect brands and consumers. We build seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. Our expertise in social media marketing and direct-to-consumer brand growth has been cultivated over years of launching and scaling ecommerce brands. The Snow Agency is based in Miami, Florida, with offices and a full-service in-house content studio located in Princeton, NJ. The Snow Agency is a proud Shopify Plus, Google, Meta, TikTok, Klaviyo, and Attentive partner.

In 2022 we placed #47 on the INC.5000 list of the Fastest Growing companies in America and #2 in Advertising & Marketing. We also ranked #7 on AdWeek's 2022 Fastest Growing Agencies list.

For 2023, we have no intention of stopping - and that's where you come in. 

About the Role
The Paid Search Marketer is passionate about digital marketing and driving positive results for our clients. The role acts as a marketer within the Google Ads platform to build and optimize our clients paid search ad campaigns and provide support to our high-volume client base focusing on customer satisfaction and retention. The person filling this position will manage a portfolio of accounts and is responsible for building strong client relationships through weekly calls and slack communication. The individual will collaborate with our internal teams to develop a customer acquisition strategy to meet and exceed their client's KPIs.

The base salary range of this role is $55,000 - 65,000/year. We provide competitive PTO, volunteer time off, medical, dental, and vision insurance, healthcare FSA, and voluntary short & long term disability insurance. We also provide 401k with matching, available after your first year.

This is a hybrid role; candidates in the Florida area are welcome to work out of our offices in Miami or Orlando a few days per week.

Unfortunately, The Snow Agency does not provide sponsorships at this time.

What You'll Be Doing

• Manage client relationships & work directly with clients
• Oversee and improve keyword research processes to capture all opportunities
• Collaborate with other departments to grow each individual account, as well as our book of business as a whole
• Routinely audit accounts to ensure best practices are being executed
• Oversee implementation of Google Ads conversion tracking
• Oversee implementation of integrated platforms including but not limited to Google Analytics, Google Merchant Center, Google Search Console, etc.
• Identify opportunities to streamline our workflows and operations using reporting 
• Be the direct point of contact for your clients for your respective channel from the time of onboarding to offboarding
• Provide operational & marketing support to clients daily via slack
• Create a weekly report for every account that breaks down your ad account metrics for the week, along with any insights and plans for the upcoming week
• Meet with clients on recurring calls to speak to review your weekly reporting and discuss marketing KPIs, brand direction, account performance and upcoming campaigns

What We're Looking For

• Degree in Marketing or related field preferred but not required.
• 2+ years of paid search experience required.
• Strong understanding of the buyer’s journey, and how to approach content marketing for different types of keywords.
• Ability to make data-driven decisions based on campaign metrics.
• Strong organizational skills and high attention to detail.
• Experience with Slack and Google Workplace 

The Snow Agency is an equal opportunity employer.