Paid Search Media Manager

Who We Are

As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.

What You Do

The Media Manager is a driven professional who has both, critical and analytical thinking and the ability to organize, optimize, and develop data-driven solutions for paid search accounts. A passion for quantitative analysis and an affinity for math/statistics are strongly preferred.

Responsibilities

• Provide day-to-day management of paid search marketing campaigns across engines
• Responsible for deploying and executing various optimizations across paid campaigns, keywords, and ads
• Identify and execute new test initiatives across campaigns, bidding strategies, ad copy, ad units, ad extensions, and more
• Strong knowledge of paid search campaign activations and best practices
• Assist in the development of comprehensive search reporting, including reporting tool management
• Present reporting insights to clients and internal teams
• Aid in the development of search strategies and recommendations for yearly and ad hoc plans
• Effectively manage workload to meet deadlines and client deliverables
• Support the team by providing QAs, maintaining process documentation, and assisting in the development of innovative solutions
• Prepare and present client-facing communications and educational overviews to digital and non-digital stakeholders
• Oversee flawless execution with direct campaign management in self-serve tools

Qualifications

• Bachelor's degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
• 2-4 years of digital buying experience
• Minimum of 2 years experience in activating paid search
• Experience with automated bid tools (SA360, Google Ads, Bing)
• Working knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables, Vlookups, & Slicers)
• Organizational, communication, negotiation, and analytical skills, with strong attention to detail
• Ability to critically analyze and process data and effectively communicate findings in verbal and written form
• Knowledge of statistical and testing methodologies, is a plus
• Curiosity for data analysis and forecasting strategies

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