Paid Search/ Meta Search Manager

Company Description

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​ 

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​ 

Become a Heartist®, and let your heart guide you into a world where life pulses with passion. 

#WeAreHeartists 

To discover the life that awaits you at Accor, visit Accor Careers 

Job Description

We are searching somebody for a fixed-term contract for around 14 months. 

Purpose of the job is ownership of ENA PPC/ Paid Search/ SEA and Metasearch channels for the hub, being accountable for delivery and reporting of these channels and collaborate with Global teams on acquisition levers and acquisition projects.

MAIN COMPLEXITY/ CRITICAL ISSUES IN THE JOB:

• Stakeholder Coordination: Significant coordination required with eCommerce, marketing, global teams, partners and agencies.
• Analytical Requirements: Ability to analyse complex data, develop new approaches, and implement action plans.

TASKS/ MAIN ACCOUNTABILITY:

• Set up and adapt campaigns based on flows, demand, and destination needs. Implement specific action plans in collaboration with eCommerce and marketing teams.
• Monitor, track, report, and present on paid search and metasearch performance in meetings and on an ad-hoc basis, developing relevant action plans when needed.
• Manage and optimize attributed marketing budgets, ensuring spend drives positive ROI and that fees are collected (where applicable).
• Collaborate and liaise with global teams/ agencies to optimize marketing campaigns for all channels under your responsibility.
• Suggest optimization through A/B testing and participate in pilot tests with the Global team/ agencies.
• Closely collaborate with agencies on performance metrics and strategies, focusing on hub-specific KPIs.
• Coordinate with publishers on improvements in PPC/ Metasearch approaches, staying updated on newly launched PPC & Metasearch solutions and formats.
• Evaluate publisher recommendations and identify appropriate strategies relevant to the region.​

Qualifications

• Strong commercial acumen and results-oriented, data-driven approach.
• Excellent analytical skills for data interpretation and report generation.
• Adaptability to fast-paced environments with a deadline-driven focus.
• Strong communication skills and ability to manage multiple stakeholders.
• Experience in analytics tools will be an added value: PowerBi, Tableau, GA.
• Proficiency in MS Office applications.
• Minimum 3 years’ eCommerce experience, preferably in PPC or Metasearch, and/ or in travel/ hospitality industry.
• Language requirement: English.

Additional Information

What's in there for you? 

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders. 

• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more! 

• Work in a multi-national team. 

• Hybrid way of working (3 days in the office + 2 days at home). 

• Talent development opportunities. 

• Corporate Social Responsibility activities. 

Are you ready to make a difference in the world of social media and hospitality? If you see yourself thriving in this role, apply today and become part of a dynamic and innovative team. 

#WeAreHeartists