Paid Search Specialist

Job Description

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:

We are seeking an experienced and results-driven Senior Paid Search Specialist to join our dynamic marketing team. The ideal candidate is a skilled digital marketer with a deep understanding of Google Ads, Microsoft Ads, and various other digital marketing platforms. As a Senior Paid Search Analyst, you will play a pivotal role in driving our digital advertising efforts and achieving our marketing goals.

What you'll be doing

• Manage and optimize paid search campaigns on platforms such as Google Ads and Microsoft Ads. This includes all ad types; Search, Shopping, Display, and Video
• Collaborate with cross-functional teams to develop and execute effective digital marketing strategies.
• Utilize platforms such as PowerBI, Merchant Center, Adobe Analytics and Google Analytics to gather insights and optimize campaigns.
• Create, launch, and monitor campaigns to ensure alignment with budget and performance targets.
• Optimize test product feeds for relevant platforms. This includes attributes such as title, description, images, etc
• Conduct keyword research, ad copywriting, and A/B testing to enhance campaign performance.
• Analyze data and generate actionable insights to improve campaign efficiency and effectiveness.
• Monitor industry trends and stay updated on digital marketing best practices.
• Provide regular reporting on campaign performance and present insights to stakeholders.
• Manage monthly, quarterly, and yearly budgets to achieve marketing goals and KPIs.
• Stay informed about changes in the digital advertising landscape and adapt strategies accordingly.
• Generate landing page split tests to enhance user experience who arrive from paid ads
• Full understanding of the marketing sales funnel

What you'll need to be successful:

• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in Google Ads and Microsoft Ads platforms is essential.
• Proficient analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Merchant Center
• Accurately communicate KPIs to convey insights and accurate understanding of our channel to various stakeholders
• Ability to work independently and collaboratively

Benefits

• Complete insurance coverage starting on first day of employment - medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and holiday pay

How Brady will support your success

• On-the-job training and opportunities to cross train in other areas of marketing
• Opportunity to participate actively in gain sharing by helping to meet business goals
• Additional training or certifications for new systems and programing languages

#LI-Hybrid