Paid Search Strategist

The Paid Search Strategist is responsible for managing the creation, execution and optimization of Paid Search accounts, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships and is regarded by the client as an expert in Paid Search operations and is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing and Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regards to Paid Search goals, communication of those goals and education of future priorities and opportunities.