Paid Search Supervisor
Job Description
WHO WE ARE
Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic InnovationÂ
CLIENTS WE'VE WORKED WITH INCLUDE
Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more
WHAT SETS UP APART
Fast Tracked Professional Growth
2x speed for individual learning and career development
Minority Owned and Diverse
We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.
WHY DIRECT AGENTS
We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities youâll have to thrive as a thought leader include:
- Small group mentorship and real face time with executive leaders
- Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
- Strategic roundtable discussions
- Marketing certifications (Google, Facebook, Amazon, etc.)
- Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
- Speaking opportunities across publications like Media Post, Digiday and more
- Award submissions opportunities (team and individual)
- Access to participate in our ERGâs to help reinforce community within the agency.
HOW YOUâLL MAKE AN IMPACT
As a Paid Search Supervisor at Direct Agents, you will be a key driver in the success of our clients' paid search campaigns. You will lead a team of Analysts and Strategists, and collaborate with cross-functional teams to develop and execute strategies that deliver exceptional results. Your analytical mindset, leadership skills, and passion for continuous learning will be key in contributing to our agency's ongoing success.
Key Responsibilities:
- Develop and execute performance-driven paid search campaign strategies for diverse clients across various industries, ensuring revenue growth and effective cost management.
- Driving quality control and quality assurance efforts within and across internal teams | Work with other agency staff to manage project evaluation, reporting, accounting, quality control, and data management. Act to ensure a high degree of timely completion and quality for project execution. Identify and coordinate DA resources to help facilitate project delivery as needed.
- Collaborate with internal teams and directly engage with clients to communicate campaign progress, results, and strategy.
- Leverage analytics data to shape campaign strategies and optimizations, focusing on key metrics such as conversion rates, keyword bids, impression shares, seasonal trends, and more.
- Expand campaign reach by integrating omni-channel strategies, including YouTube, display, Apple Search Ads, Bing Ads, and other platforms.
- As a Supervisor, a key aspect of your role will be to develop relationships with team members and help inspire future leaders. You will achieve this by:Â
- Providing valuable coaching and mentorship to a team of Analysts and Strategists, helping them enhance their skills, overcome obstacles, and develop professionally
- Leading onboarding initiatives of new hires in partnership with our People & Culture Team
- Fostering an environment of growth, collaboration and excellence
- Leading by example and embodying our agencyâs core values.
- Providing constructive performance management while maintaining a positive and motivating experience for team members
FIRST 3 MONTHS FOCUS:
- Onboarding and Immersion: Gain a deep understanding of our agency's processes, clients, and team dynamics.
- Client Engagement: Begin managing and optimizing existing paid search campaigns, collaborating closely with team members and clients.
- Strategic Input: Participate in strategy discussions and contribute insights to various departments and clients to enhance campaign performance.
- Team Integration: Establish relationships with your team members, offering mentorship and guidance.
AT THE ONE-YEAR MARK, YOUR ACHIEVEMENTS WILL INCLUDE:Â
- Campaign Leadership: Lead high-impact paid search campaigns, demonstrating your strategic prowess and delivering exceptional results. Partnering with business development and collaborating on custom pitches.
- Team Growth: Continue nurturing your team, helping them develop and excel in their roles.
- Innovation: Drive innovation within your team, exploring new techniques, tools, and channels to elevate campaign performance.Â
- Industry Recognition: Showcase your expertise by contributing to thought leadership initiatives, speaking engagements, and awards submissions.
- Strategic Impact: Collaborate with senior leadership on broader agency strategies and initiatives. Conduct in-depth research to understand client business models, products/services, competition, and industry verticals, translating insights into profitable campaign initiatives.
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YOUR BACKGROUND
- 5-7 years of experience in Search Marketing, preferably with e-commerce/entertainment/direct response clients
- 1-2+ years of people management experience
- Excellent analytical and problem solving skills
- Ability to prioritize tasks, multitask, and manage time efficiently
- Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,â and do whatever it takes to get the job done
- Having an expert understanding of customer acquisition and direct response online marketing a big plus
- Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus
OUR AWARD WINNING PEOPLE FIRST CULTURE
6x Winner of Crainâs Best Places to Work (2018 - 2023)
Most Dedicated to Employee Growth finalist in Digidayâs Work Life Awards
This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.
At Direct Agents, hybrid is about:
- Human connection and establishing strong working relationships
- Fostering a tailored approach for team membersâ rapid growth
- Making space for camaraderie and just for fun moments
- Prioritizing mental health & overall wellness
- Hybrid work schedule of 3 days in-office
- 2 weeks of WFA (Work from Anywhere)
ESSENTIALS & PERKS
- Competitive salary range of $90,000 - $125,000 with reviews based on performance and opportunities for bonus compensation
- Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that.Â
- Health, dental, vision, and mental health benefits including access to providers like:
- One Medical, Talkspace, KindBody, and Health Advocate
- Paid Time Off, Birthdays, Volunteering TimeÂ
- PTO ranges from 15 - 24 days/year with additional days allocated for sick timeÂ
- A newly built and sun drenched penthouse office with incredible views over FlatironÂ
- Our âAcceleration Hubâ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
- Help getting here including access to commuter benefits and annual memberships to Citibike
- Happy Hours and our premier annual events including âField Dayâ and our annual themed Holiday party extravaganza
- A new MacBook Pro laptop for ease of work in office or remotelyÂ
- Dog friendly office!Â
- An inspiring atmosphere with supportive colleagues and innovative projects
- Future career development opportunities with internal and external opportunities for professional growth and networking
- Epic regular team building and celebrations
- An unwavering belief that we can build, create and grow together!
If youâre looking for a new role with space to directly influence the business and company culture, apply today!
COME AS YOU ARE
We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesnât make a difference here. Direct Agents is a progressive and open-minded meritocracy. If youâre smart and good at what you do, come as you are.
We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Date Posted
10/29/2023
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8
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