Paid Social Channel Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Social Channel Manager in Netherlands.

This is a high-impact opportunity for a performance marketing expert to own and scale global paid social acquisition across leading B2B platforms. In this role, you will design and execute data-driven campaigns that generate high-quality leads from mid-market and enterprise tech companies. You will take full ownership of audience strategy, campaign execution, and optimization across multiple regions and funnel stages. Working in a fast-paced, fully remote and async environment, you will collaborate closely with creative, analytics, and CRM teams to maximize performance and attribution accuracy. The role combines strategic planning with hands-on execution, requiring strong expertise in scaling paid media budgets and optimizing conversion efficiency. This is an ideal position for a results-oriented marketer passionate about experimentation, growth, and full-funnel B2B demand generation.

• Develop and execute end-to-end paid social strategies across Meta, LinkedIn, and X/Twitter focused on high-value B2B acquisition.
• Build and manage ICP-based audience structures using intent data, predictive modeling, exclusion lists, and segmentation tools.
• Oversee full-funnel campaign execution, including awareness, retargeting, and demand generation across multiple global regions.
• Monitor daily performance, pacing, and efficiency metrics while continuously optimizing for cost-per-lead and conversion outcomes.
• Partner with creative teams to design and execute structured creative testing roadmaps and ensure ongoing asset refresh cycles.
• Ensure accurate tracking infrastructure, including UTM frameworks, CAPI/X Pixel integration, and CRM attribution alignment.
• Conduct ongoing A/B testing of ad copy, creatives, and audience segments to improve performance and scalability.
• Collaborate with marketing operations and analytics teams to evaluate campaign performance and identify growth opportunities.
• Manage large-scale paid media budgets with a focus on efficiency, scaling, and ROI optimization.
• Stay ahead of platform updates and industry trends to continuously refine acquisition strategies.

Requirements:

• 6+ years of experience in B2B performance marketing with a strong focus on paid social acquisition.
• Proven track record of managing and scaling multi-million-dollar advertising budgets across major platforms.
• Strong expertise in Meta Ads Manager, LinkedIn Campaign Manager, and other B2B marketing tools such as HubSpot, Salesforce, ZoomInfo, or Clay.
• Deep understanding of audience segmentation, ICP development, and full-funnel campaign strategy.
• Strong knowledge of tracking systems, including UTM structures, pixel implementation, and conversion attribution.
• Experience working in B2B tech environments targeting Finance, HR, or Operations decision-makers in mid-market and enterprise segments.
• Strong analytical mindset with the ability to translate data into actionable optimization strategies.
• Excellent communication and collaboration skills across creative, analytics, and growth teams.
• Ability to thrive in a fast-paced, fully remote, async work environment.
• Strong experimentation mindset with a focus on continuous improvement and performance scaling.

Benefits:

• Competitive annual salary ranging from $80,000 to $100,000 USD.
• Fully remote and async work environment with global flexibility.
• Flexible working hours designed around personal productivity and balance.
• 16 weeks of fully paid parental leave.
• Generous mental health and wellness support programs.
• Stock options as part of the total rewards package.
• Annual learning and development budget for professional growth.
• Home office setup allowance and IT equipment provided.
• Budget for co-working spaces and in-person team events.
• Flexible paid time off supporting work-life balance and autonomy.
• Inclusive, globally distributed team culture focused on ownership and impact.