Paid Social Marketer

PAID SOCIAL MARKETER

Who We Are

The Snow Agency is an award-winning digital marketing and technology company that offers leading-edge marketing solutions to connect brands and consumers. We build seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. Our expertise in social media marketing and direct-to-consumer brand growth has been cultivated over years of launching and scaling ecommerce brands. The Snow Agency is based in Miami, Florida, with offices and a full-service in-house content studio located in Princeton, NJ. The Snow Agency is a proud Shopify Plus, Google, Meta, TikTok, Klaviyo, and Attentive partner.

In 2022 we placed #47 on the INC.5000 list of the Fastest Growing companies in America and #2 in Advertising & Marketing. We also ranked #7 on AdWeek's 2022 Fastest Growing Agencies list.

For 2023, we have no intention of stopping - and that's where you come in. 

About the Role

The Paid Social Marketer is passionate about digital marketing and driving positive results for our clients. The role acts as a marketer within the Meta and TikTok platforms to build and optimize our clients paid social ad campaigns and provide support to our high-volume client base focusing on customer satisfaction and retention. The person filling this position will manage a portfolio of accounts and is responsible for building strong client relationships through weekly calls and slack communication. The individual will collaborate with our internal teams to develop a customer acquisition strategy to meet and exceed their client's KPIs.

The base salary range of this role is $55,000 - 65,000/year. We provide a performance bonus, competitive PTO, volunteer time off, medical, dental, and vision insurance, healthcare FSA, and voluntary short & long term disability insurance. We also provide 401k with matching, available after your first year.

This is a remote role, but we welcome candidates to visit our office locations in NJ and FL to work whenever they wish.

Unfortunately, The Snow Agency does not provide sponsorships at this time.

What You'll Be Doing

• Utilize the Facebook, Instagram, and TikTok ad platforms and performance metrics to create an ad account strategy will increase our clients' revenue month-over-month
• Set up an ad account and build campaigns and audiences for all new clients
• Create custom and lookalike audiences within the platform and deploy them appropriately within the accounts
• Deploy and monitor campaign, audience, and ad split tests within your ad accounts to draw conclusions and optimize performance
• Identify performance trends across an account to scale budgets up or down daily
• Be the direct point of contact for your clients for your respective channel from the time of onboarding to offboarding
• Provides operational & marketing support to clients daily via slack
• Create a weekly report for every account that breaks down your ad account metrics for the week, along with any insights and plans for the upcoming week
• Meet with clients on a recurring call to speak to review your weekly reporting and discuss marketing KPIs, brand direction, account performance and upcoming campaigns
• Provide a website audit and communicate your recommendations to your client in order to improve conversion rates
• Identify and plan the ad needs for all accounts
• Analyze raw content and storyboard ads using the content available to submit to a design team for production
• Communicate with the client to ensure that all ads meet their needs and brand vision
   

What We're Looking For

• Bachelor’s degree desired in business, management, or marketing; or equivalent combination of education and experience
• Minimum 2 years experience ad buying on Facebook or Tiktok
• Knowledge of the Facebook and TikTok Ads Platform
• Understanding of digital marketing KPIs
• Ability to collaborate in a team environment
• Strong analytical and problem-solving skills
• Outstanding interpersonal communication, collaboration, and organizational skills
• Comfortable working in a fast-paced and client-driven environment
• Experience with Slack and Google Workplace 

The Snow Agency is an equal opportunity employer.