Paid Social Media Specialist (Dallas, Texas)

About Mod Op

Mod Op is a full-service advertising agency with offices in 11 US locations as well as Panama City, Panama, and Toronto, Canada. Thanks to ongoing growth-by-acquisition directed by our dynamic former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you a generous time-off package, access to low-cost, high-quality health care options, and a team of enthusiastic, collaborative, and motivated coworkers who see career development and personal development as intertwined.

As Specialist, Paid Social you will be in a key role managing paid social campaigns and execution.

Success in this role will be determined by your ability to move the organization forward through improved operational processes, accuracy/efficiency in completing deliverables, quick responses to client requests and a natural curiosity to learn more and grow in the organization.

Core Competencies

• Genuine interest in paid social, marketing analytics and investment in client goals and success
• Open to coaching & feedback
• Curious and motivated to analyze results, solve problems, and tell stories with data
• Ability to think strategically and innovatively to drive successful outcomes
• Excellent written and verbal communication skills – comfortable creating PowerPoint decks and presenting results to clients/internal stakeholders
• Note: this is not a creative role; copywriting experience is not necessary.
• Commitment to accuracy and quality with a strong attention to detail
• Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
• Ability to learn new industries/business types and translate that knowledge to achieve client goals
• Excellent analytical and mathematical skills
• Strong organizational skills and ability to work in a constantly changing, demanding environment

Responsibilities in Paid Social

Manage day-to-day paid social campaigns and optimization to achieve client goals, including:

• Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client objectives
• Build and optimize paid social campaigns, including but not limited to account setup, strategy development, organization and campaign set up, implementation and management
• Write ad copy, develop audience strategies and manage bidding/optimization
• Support the Paid Social Lead with the day-to-day management of campaigns, reporting and related tasks
• Ongoing use of reporting, analytics and trend tools for weekly, monthly and quarterly reporting and optimization
• Work closely with third party vendors such as Facebook to ensure implementation of recommendations and follow best practices for processes
• Manage creative projects with our internal team or the client and keep track of deadlines, feedback and other vital project details
• Consistently look for ways to improve current processes or introduce innovative approaches that will contribute to Mod Op’s success

• A bachelor’s degree in advertising, communications, business, data or another related field
• At least 1 year of experience utilizing paid social trafficking platforms for campaign setup and reporting (FB Ads Manager, TikTok Ads Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Google AdWords for YouTube, etc.)
• Agency experience preferred
• Knowledge of the basics of paid social metrics
• Basic knowledge of Google Analytics
• A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
• Desire to contribute to the creative and collaborative culture of the agency

Bonus Points

• Experience with B2B clients

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/In-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices (no cubes!)

When asked what they love about working at Mod Op, we hear:

• “I feel I can be myself at work and it’s fun!” -MV
• “The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC
• “We actually create videogames!” -AC
• “We have an all-star team, and it’s like playing in the pro-bowl every day!” -MW
• “Opportunities to always learn from and work with the best and the brightest.” HW
• “Mentors and opportunities for growth.” -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.