Paid Social Specialist

Paid Social Specialist

Why should you join L2TMedia?

Let’s start with the basics! L2TMedia is a premiere Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed through our line of products that include SEO, Social Media, Display Advertising, Video Advertising, Reputation Management, Paid Search and most importantly for this role, Paid Social.

We partner with all the major media platforms, including Google, Meta, and Amazon, which gives us a great edge and access to extensive product training!

Our awesome office in Evanston is centrally located within walking distance from the Metra and CTA and loads of restaurants. We dig deep to provide our clients with the best service possible by staying on the cutting edge of automotive industry trends.

We offer an environment of growth from within, constant collaboration and ongoing training to bring you to the next level.

 Still interested? 

The Ideal Paid Social Specialist:

The Paid Social Specialist will be responsible for the management of paid social media campaigns via Meta Business Manager, for automotive clients. This position requires forward-thinking and will allow the specialist to have a major impact and say in company decisions related to paid social campaigns.

The Nitty Gritty Responsibilities:

• Work hands-on with Meta or other social platforms to develop and publish engaging ads to support client objectives
• Execute Meta and other social media campaigns for a wide range of strategies
• Use reporting tools to deliver monthly analytics reports to client and project management teams
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, and competitors in the marketplace
• Offer insights / ideas for how L2T can capitalize on industry trends and take advantage of opportunities with our platform partners
• Data analytics - (interpreting/ analyzing results, conducting audits)
• Responsible for successful delivery of Paid Social product via Meta Ads Manager

Skill Requirements and Experience we would love you to have:

• 1-2 years of experience with Meta ads required
• Exemplary verbal and written communication skills
• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).
• Proposes optimal solutions to business problems
• Communicates to clients with command and proposes optimal solutions for both L2T and the client
• Expert advisor and solid collaborator with product and CST roles
• Recognizes when issues of their own department will have downstream impact and alert affected partners in a timely manner
• Ability to interact directly with clients via email and conference call and apply appropriate tone and knowledge of products
• BA/BS Degree in Marketing, Communication or equivalent
• Experience with Google Ads, Microsoft Ads, YouTube, Instagram, Google My Business, Google Analytics, communication or digital advertising a plus

* This is a hybrid role in Evanston

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.