Partner Activation Marketing Manager for SPGI market

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell how they make money and what their priority offerings are. A critical part of our Marketing & Communications organization they drive partner-led demand programs to scale business growth for IBM’s technology in line with our strategy based on Hybrid Cloud and AI.

As Partner Activation Marketing Manager you are supporting an EMEA Market taking direction from a Market Ecosystem Marketing Leader in driving the activation process for new recruited partners in the Market. Key in this process is building a strong interlock with partners distributors sellers and marketing teams and design a best-in-class experience to business partners working with them into transacting with IBM.

In this role you will:

Lead end-to-end marketing planning execution and performance for an assigned set of business partners:

• Provide details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
• Coach partners in defining their marketing plans optimizing campaign development execution and performance management;
• Advise business partners on developing marketing plans covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
• Plan and manage marketing enablement for assigned business partners BPOI and BPOO marketing progression activities to grow overall partner revenue with IBM;

Advocate for the value of business partners across IBM Marketing and Sales:

• Collaborate with Market/GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance in line with marketing strategy and local market specifics;
• Represent business partners in routes to market design (via local Marketing team);
• Integrate business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).

Work on skills development for assigned set of business partners:

• Advocate and enable business partner transformation to digital marketing (i.e. drive to My Digital Marketing Seismic IBM Training);
• Advise on skill progression and tier benefits and closely guide business partners on reaching the appropriate level.

Advocate to business partners on collaboration with IBM:

• Communication on benefits eligibility enablement digital marketing news;
• Engage business partners in launches events awards;
• Identify and assist in building the business partner stories (internal and external);
• Target multiple audiences within business partner – C-level Sellers Marketers;
• Strengthen the relationship between IBM and the business

This is a Hybrid role attendance to the office will be required only 3 times per week.

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Required Technical and Professional Expertise

• Previous experience in working with and for business partners.
• Understand evolving partner Ecosystem landscape partner business models how partners make money how they create demand and relationships between vendors and partners.
• Previous experience in digital marketing and performance management customer experience and/or customer service roles.
• Ability to think logically to analyze pipeline and performance information and suggest corrective actions.
• Strong networking negotiation and influencing skills with marketing and sales colleagues.
• Strong ability to communicate and collaborate across functions and geographies.
• Writing and presentations skills.
• Organization skills and good attention to detail.
• Client centric attitude.
• Proficiency in Microsoft Office tools.
• Fluent in English and Spanish.
• Bachelor or Master‘s Degree.

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment having first-hand experience and a track record of successfully developing marketing strategy and programs.
• Experiments constantly embracing a client-centric mindset to find new ways to satisfy Partner needs.
• Highly collaborative – able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas.
• The best candidate has an entrepreneurial mindset and appetite to stretch the role constantly reimagining what it can deliver.