Partner Ecosystem Marketing Professional, Strategic Partners, NCEE

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

Your Role and Responsibilities
OUR TEAM:

Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell how they make money and what their priority offerings are. Your mission will be to grow IBM relationships with the defined strategic Business Partners and leverage these relationships to drive pervasiveness of IBM Hybrid Cloud and Artificial Intelligence in NCEE (North Central and Eastern Europe).

YOUR ROLE AND RESPONSIBILITIES:

Support to differentiate IBM as the preferred GenAI (Generative Artificial Inteligence) partner leverage expertise in watsonx and partner AI capabilities. Interlock with local field marketers and defined strategic Partner event execution leads for marketing planning & marketing execution: ensure to integrate strategic Partners into key marketing activities in NCEE.

In this role you will:

• Interlock with local field marketers to create a holistic FY event strategy for defined strategic Partners covering Partner owned events 3rd party events and IBM owned events
• Support to fully utilize available MDF (Marketing Develompent Funds) of defined strategic Partners following the established MDF budget process with Marketing Operations team
• Identify and deliver existing and new client stories for defined strategic Partners and team up with the corresponding IBM communications lead to leverage them in key mktg activities (e.g. key events with strategic Partners)
• Report out to the EMEA (Europe Middle East and Africa) leadership the marketing strategy and outcomes of executed marketing activities
• Align with EMEA & worldwide strategic partnership marketing team and comms team on content and messaging to ensure consistency

Required Technical and Professional Expertise

• Previous experience in digital marketing and performance management customer experience and/or customer service roles
• Strong ability to communicate and collaborate across functions and geographies
• Writing and presentations skills
• Organization skills and good attention to detail
• Client centric attitude
• Proficiency in Microsoft Office tools
• Fluent in English and Polish
• Bachelor or Master‘s Degree

Preferred Technical and Professional Expertise

• Understand evolving business partner landscape partner business models how partners make money how they create demand and relationships between vendors and partners
• Laguages (active communication): Russian Czech/Slovak French Nordic languages Eastern Europe languages;
• Partner marketing experience in a B2B environment
• Experiments constantly embracing a client-centric mindset to find new ways to satisfy Partner needs
• Highly collaborative – able to represent ecosystem in meetings and discussions building effective teaming relationships within ecosystem marketing and with other marketing and business areas
• The best candidate has an entrepreneurial mindset and appetite to stretch the role constantly reimagining what it can deliver.