Partner Marketing Lead

Affirm is looking for a passionate Partner Marketing Lead to develop and execute full-funnel co-branded marketing campaigns with Affirm merchants that align with our shared marketing goals and objectives.

You'll work closely with external and internal cross-functional teams including Client Success, Sales, Marketplace Partnerships, Legal and Compliance, Brand Strategy & Design, Communications and others to ideate, plan, and deliver impactful campaigns intended to drive brand awareness, consideration and conversion. You should feel comfortable working  across a variety of industries including fashion, home, travel, lifestyle and omnichannel retail. And, be equipped to build strong, long-term relationships with marketing counterparts.

What you’ll do:

• Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.
• Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state strategies.
• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners. 
• Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affirm and partners.
• Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination.
• Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.
• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.
• Leverage industry knowledge and research to develop marketing strategies and plans that drive business goals. 
• Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns.

What we look for:

• 5-6 years in Partner, Brand or Product Marketing experience
• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
• Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results.
• Excellent interpersonal and communication skills to work effectively cross-functionally.
• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
• Motivated self-starter always looking to share acquired knowledge with others.
• Experience working with online retail, merchandising, and customer acquisition.
• Understanding of cross-media strategy, planning and measurement.
• Experience writing creative briefs, testing creative and adapting based on insights.
• Background using both brand marketing and performance analytics to continuously optimize.
• Understand the media landscape with paid media experience preferred.
• In-store marketing experience is a plus

Pay Grade - CAN27
Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.
CAN base pay range per year:
Min: $80,100        
Mid: $96,100
Max: $112,200


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