Partner Marketing Lead, Connectors & Stripe App Marketplace

Who we are About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Partner Marketing team extends Stripe’s marketing reach to customers and prospects by educating, engaging and enabling partners, globally, to build market awareness and generate demand for their Stripe solutions and services. We recruit prospective partners and support the on-boarding and growth of existing partners as they build, launch, market, and scale business through the Stripe Partner Ecosystem, Stripe App Marketplace and the Stripe platform. We partner closely with our global partnerships, alliances & channels, marketing, and product teams and serve many different partner types.

What you’ll do

We’re looking for an experienced, creative, results-oriented marketer to lead our Partner Marketing efforts with/for our Connectors & Stripe App Marketplace partners. This role leads defining our partner marketing investment model and strategy for our marketing GTM with these partners – including but not limited to Adobe, Salesforce, SAP, Netsuite, HubSpot – building joint marketing plans with strategic partners, executing co-marketing campaigns and programs to drive customer acquisition and adoption, and ultimately helping partners grow their business with and on Stripe (directly or via the Stripe App Marketplace). A big part of the role would be defining the marketing strategy of our Stripe App Marketplace.

We are looking for a candidate that can set and own the Partner Marketing strategy, as well as, roll up their sleeves and execute.

Responsibilities

• Work closely with the Global Partnerships team to build a go-to-market strategy for our Connectors and Stripe App Marketplace partners
• Define joint marketing strategies, priorities, objectives, investment model, and success metrics for our marketing efforts with/for/through our Connectors and Stripe App Marketplace partners
• Build joint messaging and produce co-marketing assets with our Connectors and Stripe App Marketplace partners 
• Execute co-marketing plans and activities with Connectors and Stripe App Marketplace partners to drive acquisition of new users and drive adoption and growth on the Stripe platform
• Define scaling mechanisms to provide marketing resources and enablement to a growing ecosystem of partners
• Own the marketing program strategy for Stripe App Marketplace, and acquisition of new partners on the Stripe App Marketplace.
• Administer and optimize marketing funds 
• Align and work with the Regional Partner marketers on extending and landing global strategies and priorities in the regions
• Collaborate closely with regional and product marketing to ensure partners and the Stripe App Marketplace are represented in local GTM initiatives

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 8+ years of relevant B2B marketing experience, owning the marketing strategy for marketplaces would be a plus!
• Experience working closely with technology partners and/or consulting partners, to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation 
• Experience working with global functions based in different regions
• Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
• Strong written and verbal communication skills that demonstrate proven leadership capabilities and ability to collaborate cross-functionally
• Experience working with partners based in a different region
• Experience shaping joint messaging with partners
• Experience shaping marketing program strategies for partners
• Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
• Deep understanding of the user journey through and with a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach, growth and revenue 
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
• Excellent analytical skills and the ability to craft actionable insights from complex data

Preferred qualifications

• Experience at a highly dynamic, high-growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions 
• Experience with customer marketing or product marketing
• Experience marketing of a marketplace or marketplace partners