Partner Marketing Manager

About Traceable:

Traceable was founded by serial entrepreneurs Jyoti Bansal and Sanjay Nagaraj. Bansal and Nagaraj saw the massive adoption of cloud-native architectures firsthand during their time at AppDynamics. As a result, they founded Traceable to protect APIs from next-generation attacks. Traceable has grown to be the industry's leading API security platform that identifies and tests APIs, evaluates API risk posture, stops API attacks, and provides deep analytics for threat hunting and forensic research. We aim to be the industry's chosen solution and trusted advisor to security and risk management leaders, data security leaders, as well as software engineers looking to secure their APIs, and build better software faster.

About The Role:

Traceable is seeking an experienced Partner Marketing Manager who will develop and execute joint go-to-market (GTM) strategies with our Strategic and Core partners. This role requires someone with a keen understanding of partnership dynamics and the ability to create closely aligned marketing initiatives across various channels, including digital and in-person events, co-branded collateral, and account-based marketing (ABM) campaigns.

If you're a natural creative, have a passion for cybersecurity, and enjoy collaborating with partners to create impactful GTM plans/strategies, we invite you to apply!

Role Responsibilities:

• Plan and develop campaigns with partners, partner management, and regional sales teams to engage the partner community with digital content and in-person events.
• Assemble partner marketing toolkits including, campaigns in a box, content and design assets, product and training content, and other sales support collateral (typically re-purposing existing content).
• Rely on collaboration with partners to plan and organize joint events, like webinars, seminars, conferences, and trade shows, to ensure a cohesive brand experience.
• Team with internal groups, such as partner management, sales, product marketing, and customer success, to ensure a unified approach to partner marketing efforts.
• Navigate the fiscal oversight of the budget allocated for partner marketing initiatives, ensuring the efficient use of resources and the maximization of return on investment.
• Execute a Partner Marketing plan in coordination with the Partner Management team.
• Report on the performance of partner marketing activities, optimizing strategies based on data insights.

Role Experience & Qualifications:

• 5-7 years of partner marketing experience (field marketing experience is a plus).
• Bachelor's dress in Marketing, Business Administration, Communications, or a related field.
• Strong understanding of marketing principles, including digital marketing, event planning, and ABM strategies.
• Excellent communication and interpersonal skills, with the ability to develop strong relationships with internal and external stakeholders.
• Event planning and management knowledge with a proven track record of successfully executing multifaceted events (both small and large scale).
• Ability to build strong working relationships, lead cross-functional teams, and drive buy-in from sales and marketing leadership.
• Self-starter with high autonomy, strong project management skills, and the ability to adapt to change.
• Analytical mindset with the ability to track and interpret marketing performance data.
• Proficiency in marketing automation and CRM tools.
• Experience in organizing and executing successful events.
• Familiarity with design and content creation tools is a plus.

Our Perks & Benefits

• Competitive salary
• Early stage equity so when Traceable succeeds, you do too
• Flexible paid time off policy
• Paid parental leave
• Best-in-class health benefits including a One Medical membership
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Remote First work environment and home office setup
• Monthly internet reimbursement
• 401(K) Sponsored Plan

We value diversity and treatment of employees and applicants is based on merit, talent and qualification. We encourage people from underrepresented groups to apply. We believe the key to success is bringing together unique perspectives and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. For qualified applicants with criminal histories, consideration will be consistent with the requirements of the San Francisco Fair Chance Ordinance. All your information will be kept confidential according to EEO guidelines.

Direct applicants only. Recruiting agencies: Please do not email or call our team. We are not accepting agency candidates for any position at Traceable.