Partner Marketing Manager

Part of Dover Corporation's Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands: Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio.

SUMMARY: The Partner and Segment Marketing Manager will focus on marketing maturity and alignment between VSG and its channel partners as well as executing a segment-based marketing strategy aimed at the company's 10 identified customer segments. Responsible for strategy, implementation, acceleration, and measuring the success of marketing as it relates to the two focus areas, this role will partner closely with leaders across the organization to identify key business trends and new opportunities. The ability to drive a high-volume of quality output, a growth mindset, and the ability to work effectively with partners and stakeholders to manage multiple projects at once are key skills we are looking for. For this role, a Madison based schedule is preferred, although a hybrid work arrangement will be considered.

COMPANY OVERVIEW: Vehicle Service Group (VSG) is part of Dover Corporation's Engineered Product segment and is the holding company for some of the most trusted names in the vehicle service industry, including Rotary®, Ravaglioli and Warn Automotive®. We design, test and manufacture best-in-class products and solutions focusing on our customers' productivity, efficiency and profitability. To do that, our teams collaborate worldwide to share knowledge, research, and resources, which have kept us strong and stable since 1925.

ESSENTIAL JOB FUNCTIONS INCLUDE:

Partner Marketing:

• Gain and maintain a deep understanding of our existing indirect channel framework to use as the foundation for Partner Marketing strategies and plans.
• Develop, plan, execute and optimize annual and quarterly Partner Marketing strategies with plans that align to annual marketing calendar (including work with PD and National Account customers)
• Manage process for creating and delivering multi-medium syndicated branded content to distribution partners that support mutual business initiatives
• Responsible for all dealer communication touchpoints, development and deployment
• Provide marketing consultation services to the partner network to help them promote their distributorship and brand
• Oversee the lead generation process for partners.
• Develop and own quarterly NPS (or other platform) partner surveys

Segment Marketing:

• Gain and maintain an in-depth knowledge of our products and services and how they solve our customer's pain points.
• Develop, plan and execute quarterly Segment Marketing strategies with plans that align to the business' AOP and include Vertical specific messaging and personalization
• Implement an Account Based Marketing (ABM) strategy that aligns to the annual marketing calendar
• Partner with Sales and Product Management leaders to support Account Development Plans as they relate to vertical segments
• Oversee multi-medium content development that support top and mid-funnel lead generation with vertical segments

CRITICAL SHORT-TERM OBJECTIVES or CRITICAL ASPECTS OF ROLE NEXT 1-2 YEARS• Participate in the development and management of rolling 12-month marketing calendar that support strategic goals of the business• Work with partner (and sales stakeholders) to develop and own sustainable lead tracking and conversion process• Drive Brand Strategy Activation effort as it relates to channel partners and their presentation of VSG brands and messaging• Stand-up a robust segment marketing platform that includes industry dedicated web pages and content as well as a supporting ABM plan

OVERALL QUALIFICATIONS - Skills and Experience• Bachelor's degree, Master's degree preferred;• 5+ years of demonstrated experience in a Marketing role with a proven track record in channel or partner marketing• Strong communication and presentation skills.• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders• Problem-solver with strong analytical skills, strategic thinking, operational acumen• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines• Excellent verbal and written communication skills.• Ability to build positive relationships at all levels of the organization.

KEY DOVER COMPETENCIES: • Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.• Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.• Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals' capabilities, creating results beyond just the sum of the parts.• Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.

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We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.