Partner Marketing Manager, Field Programs

About the team

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About the role

Klaviyo is committed to the continued growth of our partner ecosystem. Supporting this commitment, we are looking to hire the role of Partner Marketing Manager, Field Programs. Collectively, partners from the Klaviyo ecosystem help increase awareness about the Klaviyo platform and its ability to power smarter digital relationships. Beyond awareness, Klaviyo partners help refer new customers to Klaviyo, develop technology and integrations that enable Klaviyo users to deliver deeper personalized experiences, and much more. 

The heart of this role is focused on the profitable growth of Klaviyo through the activation and engagement of the Klaviyo partner ecosystem. As such, you will work closely with all other members of the Partner Marketing Team, many members and roles of the broader marketing team, as well as the Partnership Sales team. You will report to the Director of Partner Marketing, Campaign and Program Activations. 

The idea of ‘field’ is broad, while this role will support some live field events, traditional events will represent approximately 25% of your time. We’re looking to leverage your collective marketing background to deploy field programs at scale, backed by a robust digital marketing skill set. 

Your work will revolve around oversight, activation, measurement and reporting of:

• The Klaviyo MDF (Marketing Development Funds) program
• Internal and external partner marketing integrated campaign 
• Partner Marketing sales acceleration and incentive contests 
• A subset of Klaviyo in-market field events, such as our Partner Day, Partner Tours, and some industry event activations

How you’ll make an impact

• Be a driving energy towards growth for Klaviyo’s Partner Marketing Team.
• Create and test for the most impactful partner marketing field programs; we have some programs in flight that you will assume responsibility for but new ideas are expected. We’re also looking to leverage your prior experience to see immediate traction. 
• Orchestrate programs that will engage and activate key agency partners to fuel awareness of Klaviyo, marketing qualified leads (MQLs), pipeline creation, and monthly recurring revenue (MRR).

What we’re looking for

• A self-starter and someone who thrives in fast-paced environments
• A metrics-oriented creative thinker—standard partner marketing programs are just that, standard. You’ll support the creation and activation of marquee programs that feels less like a sales tactic and more like an amazing and active community 
• A proven Partner Marketer—you’ve done this before and are now looking to break the mold in your new role (6-8+ years of experience, largely in Partner Marketing)
• An educator who can communicate on the importance of Partner Marketing programs 
• Budget aware; you’re comfortable owning a budget, and operating to the budget. You’re also not scared to ask for more budget when the idea is right
• A strong partner, someone who will work closely with the overall team to scale our efforts.
• A risk taker, while you’re calculated with the risks you take, you also know that building the next great program won’t come without risk. To stand out in a crowded market you know we need to support standing up something remarkable. 
• Someone who emphatically nodded at all of the above

#LI-Hybrid