Partner/Channel Marketing Specialist

We are looking for an experienced marketer to build and lead the partnerships marketing strategy for Euromonitor's key global clients. This role will be integral in helping us grow and develop new revenue streams with our existing customer base.

Central to this position will be the creation, delivery and management of engagement strategies, plans and associated budgets as we look to create exciting initiatives with some of the world's biggest brands. The successful candidate will need to be able to understand business and revenue objectives in different markets and be able to apply effective and measurable marketing programmes to drive awareness, lead generation, revenue and growth.

This exciting position requires close working relationships with the Global Account team, as well as the Marketing, Sales and Research functions. Good confident communication, project management and the ability to prioritise tasks based on changing market and client requirements are also important skills required to be successful in this role. With an increasing emphasis on new digital channels, formats and interactive marketing platforms to drive client engagement, this role would suit a modern thinking marketer looking to own and execute marketing projects and campaigns within a leading market research organisation that provides businesses, governments and investors with global business intelligence, market analysis and consumer insights.

Key responsibilities

• Working closely with the Global Account team to design, own and drive the partnerships marketing strategy across multiple markets and customer segments
• Managing associated marketing plans throughout a fiscal year
• Delivering against a desired lead and revenue contribution to sales plans
• Applying modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance
• Working with our content team, developing innovative and engaging client content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle
• Utilising integral martech solutions such as Marketo to deliver efficient automated campaigns
• Creating scalable ABM programmes with clearly defined ROI
• Developing appropriate communications to support an integrated campaign mix. This may involve articles, blogs and social postings for example
• Working with our digital team to enhance and enrich our web and digital presence to ensure the best possible online experience for our key clients
• Enforcing a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPIs
• Identifying and engaging with relevant 3rd party companies that commercially focus on supporting business development within our target sectors / audiences and building influencer programmes to amplify our reach
• Leveraging and utilising industry intelligence to add value and relevancy to campaigns

Requirements

Skills / Proficiencies required

• Clear evidence of the design and delivery of marketing programmes to support acquisition, retention and cross-sell in multiple markets to drive maximum value / growth with existing clients
• Ability to demonstrate value and benefits of Euromonitor services and products to key clients through creative and engaging marketing initiatives
• Evidence of working with external partners to drive mutually beneficial programmes
• Experience of developing and implementing effective cross-channel marketing activities/campaigns
• Able to lead and manage projects in a global, matrix environment
• Able to build and manage multiple integrated, multi-channel marketing plans across different geographies
• Happy to work at both a strategic and operational level with sole ownership of marketing / communications programme design and delivery
• Proven experience of working successfully with sales and product teams to gain the appropriate information and direction needed to deliver exceptional campaigns
• A "digital first" mindset - ability to leverage digital channels and optimise the client experience at all digital touchpoints
• Practiced in dealing and negotiating with suppliers and 3rd party programme providers
• Experience in writing comprehensive compelling copy for internal and external content and communications
• Experience of working with globally recognized brands
• Previous experience with Marketo and Saleforce.com
• Ability to work in Microsoft Office packages - Word / Excel

Critical competencies for success

• A strong communicator, able to influence audiences both within the marketing team and across the business
• A strategic thinker, able to add value at the most senior levels of the organisation
• Credible in representing the company to clients and other stakeholders
• Highly approachable
• Client focused
• Strong project management skills
• Highly numerate and articulate
• Excellent written and spoken English. Other languages an advantage

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Benefits

Why work for Euromonitor?

Our values

We act with integrity

We are curious about the world

We are stronger together

We seek to empower

We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 15 offices worldwide on a daily basis. With 15 offices globally there are regular opportunities for international transfer.

Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits: we offer highly competitive salaries, enhanced healthcare and pensions, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement:Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.