Partnerships & Influencer Manager

We’re looking for a Partnerships & Influencer Manager for North America who can turn players creators and affiliates into a real community—not just a set of followers.

You’ll be responsible for building and nurturing KontrolFreek’s North American community through Influencers content creators and affiliates while you build up KontrolFreek’s FreekNation.

You’ll identify initiate outreach and secure partnerships with content creators either with a defined long term program or setting them up as a participant in our Affiliate Freek Nation program. With your conversations you will deepen engagement with our most important audiences and make them feel like part of the brand’s success!

Key Responsibilities

• Define how KontrolFreek shows up for players beyond one‑way posts—UGC challenges “best plays” setup spotlights and community events. 
• Identify and recruit high‑potential affiliates and creators in NA into FreekNation. 
• Bring their content and personalities into community spaces and social (e.g. reposts spotlights Discord/UGC features). 
• Act as a point of contact for affiliates on community-related activities (UGC campaigns map drops challenges). 
• Plan and execute community beats around key campaigns with affiliates (e.g. Heist launch Fortnite collection EA FC holiday). 
• Identify high‑potential creators in NA that align with KF’s direct and retail initiatives (e.g. Target Walmart Amazon key game tie‑ins). 
• Secure relationships (typically 3+ months) that deliver consistent educational and performance-focused content for our key products. 
• Work with internal teams to define expectations and deliverables (e.g. setup videos “best plays” launch day content) and ensure usage rights for paid/social/PDP. 
• Bring influencer content into the broader community and social ecosystem (e.g. FreekNation campaigns “Heist” and Fortnite activations).

Partnership with Social & Marketing

Collaborate closely with the Social Media Specialist to ensure:

• Community and creator content is consistently highlighted on main channels. 
• Social campaigns include participation mechanics (UGC prompts challenges Discord/FreekNation integration). 
• Support cross-channel programs
• Work with broader Marketing Product and Sales to align creator/affiliate activity with GTM plans.

Measurement & Reporting

• Track and report on NA community health including:
• Engagement: active participants message volume UGC submissions challenge participation. 
• Impact: traffic/sales influenced by community and affiliate programs where trackable (clicks code usage attributed revenue). 
• Provide regular (e.g. monthly) updates on:
• Affiliate/influencer pipeline and performance. 
• Community program performance and learnings. 

What We’re Looking For

• 3–5 years’ experience managing online communities and/or creator/affiliate programs ideally in gaming or adjacent youth culture. 
• Strong understanding of gaming culture creators and how communities actually behave (not just what decks say). 
• Experience building and managing affiliate or creator programs
• Experience working directly with creators streamers or esports personalities. 
• Excellent written communication and interpersonal skills; comfortable being a visible human presence for the brand. 
• Highly organized and able to juggle multiple community threads campaigns and relationships at once. 
• Comfortable working cross-functionally with Marketing Product Sales and Social/Affiliate teams. 

What to expect in the first 90 days:

Within 30 Days – Learn the Ecosystem & Start Showing Up

• Get onboarded to KontrolFreek FreekNation and current community footprint (Discord socials affiliate/creator programs key retail partners).
• Deep dive into existing creator and affiliate relationships: who they are what content they make how they currently work with KontrolFreek.
• Review recent and upcoming campaigns (e.g. Heist launch Fortnite collection EA FC/MLB beats holiday plans) to understand priorities and opportunities.
• Shadow current community social and influencer workflows to learn how content moves from idea → creators → community → main channels.
• Begin actively participating in community spaces (Discord social replies/DMs) as a human recognizable voice for KontrolFreek.
• Partner with the Social Media Specialist to understand what content gets highlighted today and how UGC/creator content is currently used.
• Support small-scale community moments (e.g. a simple UGC prompt a low-lift challenge or a creator spotlight) to get a feel for response and volume.

Within 60 Days – Own Community Beats & Creator Pipelines

• Define and start running recurring community “beats” beyond one-way posts such as: setup spotlights “best plays” weekly community clips or themed UGC challenges.
• Build and maintain a pipeline of high-potential creators who align with KF’s brand and key game/retail priorities (Target Walmart Amazon tentpole titles).
• Begin outreach and relationship-building with target creators and affiliates.
• Act as a primary point of contact for community-facing affiliates on UGC campaigns challenges map drops and content needs for upcoming launches.
• Work with Marketing Product and Sales to align creator/affiliate activity to GTM plans (e.g. making sure key launches have the right creators and formats supporting them).
• Summarize early learnings on what types of prompts formats and creators drive the strongest engagement and participation.

Within 90 Days – Drive a Connected Community & Creator Engine

• Own the vision for how KontrolFreek “shows up” for players in NA beyond posts—establishing a cadence of UGC challenges community events setup spotlights and “best play” beats.
• Run structured multi-week creator/affiliate programs around key campaigns (Heist Fortnite EA FC/MLB holiday):
• Be the central connector between creators community spaces and the main social channels:
• Partner with Social & Marketing to build cross-channel programs that feel cohesive:
• Own regular measurement and reporting
• Use insights to iterate: double down on formats and creators that work and experiment with new participation mechanics content types and community touchpoints.
• Serve as a visible trusted and human presence for NA players and creators—someone community members recognize and creators see as a reliable partner and advocate inside KontrolFreek.

What We Do

SteelSeries is a global leader in gaming. We create hardware and software that enhances the gaming experience improves performance and leads to winning. Want proof? Esports pros have won more prize money using our gear than with any other brand. Our philosophy is that professional quality gear benefits every gamer whether they're playing with friends streaming their favorite titles or competing on the world stage.

Why Work With Us

We offer free gear free games and the ability to create sell and support products with a world wide userbase. Our two floor Chicago office is in Fulton Market with a full gaming room. However you don't have to be a gamer to work here. All are welcome!

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