Payer Marketing Lead

About The Role:

Headway is growing fast, and we’re hiring our first Payer Marketing Lead, who will be partnering closely with our business development team to market and sell our product to health insurance executives. Reporting into the Head of Payer Marketing and Communications, this person will build out a robust sales enablement capability at Headway across decks, collateral, FAQs, white papers, case studies, webinars, blogs, landing pages, video and more. In addition, this individual will lead our team at industry conferences, events, and through Headway’s own series of convenings for both prospective and current health plan customers. Intimately familiar with the healthcare payer industry, we are looking for a candidate who comes to the table with creative ideas on how to strengthen our business development lifecycle, and is as comfortable analyzing complex data sets and finding the silver lining, as they are interviewing a customer to tell a rich story.  As the first-in-seat Payer Marketing Lead, this person will build clear processes and structures that allow our payer marketing function to quickly scale. 

You will… 

• Build Headway’s Enterprise Marketing and Sales Enablement function
• Build deeply trusted relationships with colleagues across product, patient & provider marketing, clinical, business development, customer success, growth, CX, engineering, and talent 
• Achieve ambitious quarterly OKRs that drive marketing goals around MQLs, SLQs, funnel and conversion
• Proactively drive development of  buying personas, mapping to narrative, value props, and executional strategy 
• Accountable for enterprise marketing editorial calendar, aligning closely with sales motions and goals
• Maintain a strong and consistent payer brand, developing trust, credibility, and consistency with all payers
• Have an active ear to the ground on data, product updates, and more to be able to quickly develop the story for payers
• Own pen on concepting, writing, and development of campaign content and collateral, including but not limited to white papers, case studies, decks, videos, emails, reports, email drips and more. 
• Lead the way on the payer conference strategy, supporting the Business Development team to ensure there is a strong ROI on the investments Headway makes
• Drive Headway-led summits, intimate executive dinners, and more to convene payer partners and industry leaders
• Lead Headway’s new Strategic Advisory Council, leveraging customer feedback and insights to evolve Headway’s product roadmap 

You’d be a great fit if...

• You have 5-8+ years of experience in B2B Marketing 
• You are an exceptional written and verbal communicator, with an ability to translate Headway’s B2B payer value prop and insights into compelling narratives, campaigns and assets
• You love getting in at the ground-level to build 0 to 1
• You’re gritty, results-oriented, and self-driven
• You’re data-driven, an excellent communicator, and consistently build and execute on a vision to drive results
• Healthcare payer experience a must