Performance Copywriter

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Team members have the opportunity to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member raising over 1 million dollars to build a track for a Los Angeles school!

ABOUT THE ROLE

As our Performance Copywriter, you’ll be the Copy Coven’s (Copy Flock) main go-to for all things performance advertising, working closely with the Media Flock to create copy for digital ads at all stages of the marketing funnel. Are you shaking with excitement? Great! Join the team and craft spells in the form of goodr copy to help entice and excite our customers!

TL;DR you’ll write the words that break through the noise and get more eyes on the brand! 

RESPONSIBILITIES

• Create compelling written content for Performance Media, Awareness, and Evergreen ad copy  optimized for achieving specific performance goals, such as driving traffic, increasing conversions, and maximizing engagement
  
• Maintain brand and editorial consistency across all company communications
  
• Write, edit, and proofread across a wide variety of channels including websites, landing pages, emails, social media, and advertising campaigns
  
• Interpret creative direction from briefs into copy that converts
  
• Liaise with the goodr Media team on request and upcoming project needs 
  
• Maintains up-to-date knowledge of communications and industry trends bringing new ideas to draw customer attention
  
• Use insight and analytics to understand current performance and future opportunities
  
• This role is in the Copy Team and will report directly to the Director of Copy
  
• Perform other related duties as assigned
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• Loves everything above
  
• Asks a lot of questions 
  
• 3+ yrs proven working experience in digital performance and advertising copywriting
  
• Experience with paid media ads
  
• Solid understanding of creative workflows
  
• Solid organizational skills including attention to detail and multitasking skills
  
• Strong working knowledge of Asana is a BIG plus
  
• Bonus points for experience in other aspects of copywriting such as SEO, sales, landing pages, and product naming
  
• Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  
• Loves the work more than a paycheck 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is being great (not partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $70K - $80K, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20-minute introductory meeting with hiring manager

4. 30-minute culture interview with a HR team member

5. 90-minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking) *

#LI-Hybrid