Performance Marketing

About the role

As the performance marketing lead, you will own strategy and execution for all of our paid digital marketing channels, as our first dedicated in-house hire in this function, you will own the strategy and tactical execution for this area. You’ll balance building out proven channels for scale with a scrappy, test and learn approach to newer channels.  This role will be tightly integrated with our content, creative, web and analytics teams. 

The role requires a balance of hands-on execution with strategic thinking and cross-functional leadership. You’ll be able to get  deep into campaign optimization, data analysis, key performance metrics by platform and budget forecasting, and be able to distill those learnings into strategic recommendations, testing plans and creative briefs. The ideal candidate is highly creative, data-driven, collaborative, and thrives in a fast-paced environment with minimal oversight.

You’ll have experience working in a close partnership with product and analytics teams, and thrive in an environment where you can use your experience, insight and data-driven recommendations to drive the company’s growth strategy forward and have a big impact. 

This is a rare opportunity to be part of a mission-driven team (of rad people), working on a challenging, complex problem that has the ability to stop people from wasting food, and to create an entirely new system to prevent waste that’s good for people and the planet. 

What You’ll Do

Media Strategy & Implementation

• Develop and execute on Mill’s paid acquisition strategy across a variety of media channels. 

• Manage and scale our core paid media channels (Meta, Google to start) to ensure we’re  delivering efficient growth for the business and supporting overall business goals. 

• Identify opportunities for channel expansion and low lift ways to test and validate new growth levers. Partner with the creative team to identify channels to test new creative and messaging concepts. 

• Partner with our in-house creative team to leverage new video/image/copy assets, while delivering input on how we should expand and optimize our creative for DR. This role is both analytical and creative; you’ll work closely with the team to develop creative new ad concepts. 

• Create and execute a retargeting strategy at scale, working from customer insights and personas. 

• Manage the goal-setting, budgeting, forecasting, and reporting needed to run our paid media operation like a well-oiled machine 

Cross Functional Leadership & Collaboration

• Work with our paid media agency and in-house creative team to develop and execute on our performance creative strategy and testing roadmap.

• Support a high-velocity and high-integrity experimentation environment, partnering with product and analytics on A/B test design and measurement, and incrementality studies.

• Partner with the broader marketing team to leverage paid channels to support overall company goals, including efforts like message, persona and offer testing, brand campaigns, influencer activations, product launches, and integrated marketing efforts.

• Be a talent magnet, as we build out our marketing capabilities and team to create a world class organization. 

Measurement & Reporting

• Build, manage, and evolve foundational reporting that tracks Mill’s key success metrics for paid acquisition. Be the expert in our performance data, and how it drives improvements and ad performance decisions. Partner with our analytics team to ensure we have robust measurement, attribution, and analytics tooling in place to support our paid acquisition efforts.

• Own the decision around third-party tools and attribution platforms for marketing. Determine when and where it is resourceful to use an agency partner vs manage in-house. 

• Coordinate tightly with other channel managers, sharing learnings regularly and applying within your channels. You’ll determine the right dashboards, cadence, and communication channels. 

Qualifications

• 6-8  years of paid acquisition and growth marketing experience.

• Deep expertise in paid social channels, particularly with Meta. 

• Highly analytical and data-driven. You love analyzing campaigns, building models, and playing with data visualization tools. 

• Strong creative strategist. You understand that creative is now the biggest lever in performance marketing and you know how to bring the best creative testing ideas out of the team around you.

• Excellent communicator. You are great at communicating paid media strategy, results, and progress to a wide variety of audiences across the business. 

• Really strong at cross-functional collaboration and partnership. You are able to forge strong relationships with diverse stakeholders, ranging from creatives to product managers and data scientists.

• Experience building out new channels from scratch vs just optimizing existing channels that are already mature.

• You’re excited to get your hands dirty and tackle a wide range of growth challenges in a fast-moving startup environment.

The estimated base salary range for this position is $140k to $175k, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs. At Mill, it is not typical for an individual to be hired at or near the top of the range for their role.