Performance Marketing Analyst (Contract) - Manila, PH

Company Description

Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines, and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes

At Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this.

We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie.

Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.

• Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH
• Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited

At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Job Description

Join our team at Balsam Brands as a contractual Performance Marketing Analyst. You will play a crucial role in our digital marketing efforts, focusing on Pay-per-Click, Paid Social, and Programmatic channels. Your day-to-day tasks will support and drive effective campaign execution, helping us reach and engage our audience with precision and impact. If you have a passion for performance marketing and a keen eye for detail, we’d love to hear from you.

What you’ll be doing:

Data Reporting & Analysis

• Compiles data from different sources such as Google AdWords, Facebook Ads Manager, Google Analytics, Google Campaign Manager, and other online interfaces to create a report summary.
• Prepares graphs, tables, or templates for the presentation of data.
• Provides updates on various metrics performance based on analysis.
• Supports in preparing data for internal check-ins.

Account Management, Review & Audit

• Campaign management and audits to identify areas for improvement and optimization.
• Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up.
• Reports findings and apply fixes where possible.

Ad Creation and Monitoring

• Proposes ad copies for search ads that effectively convey brand messaging.
• Updates ad copy feeds for upload to different marketing platforms as required.
• Conducts sample searches to ensure ads appear as expected and accurately.
• Uploads finalized ads and make sale changes as needed.

Project Coordination and Documentation

• Understands and identifies the different steps of the different processes.
• Creates a structured and systematic documentation of processes.
• Communicates project schedules, milestones, and deadlines to ensure all team members are aligned and informed.

Market Understanding and Audience Research

• Proactively stays up to date on the latest digital marketing trends, competitive landscape, and other market developments and cascades them to the team.
• Propose marketing tests to better understand audience behavior.

Other Duties & Responsibilities

• Performs other duties that may be assigned from time to time.

What we’re looking for:

• At least Second (2nd) Year of a Bachelor’s Degree in Marketing or any related field.
• Fresh graduates are welcome to apply.
• Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
• Strong desire to learn and develop new skills.
• Great attention to detail with a commitment to accuracy.
• Ability to work well in a team environment and collaborate effectively.
• Good organizational skills and the ability to manage multiple tasks.
• Experience in Digital Marketing is not required but is definitely a plus.

Location: The Performance Marketing Analyst (Contract) position is a work-from-home position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only. Additionally, our corporate offices are based in Northern California with a Regional Operating Headquarters (ROHQ) in the Philippines. Company executives visit the Philippines regularly, so team members attend in-person meetings from time to time.

Our must-haves:

• Must be open to joining some face-to-face gatherings, like our monthly functional meetings and quarterly teamwide events.
• Must have a back-up laptop or desktop for use, if primary laptop encounters issues.
• Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 10MBPS.
• Must have a back-up internet connection of the same speed, if primary connection becomes spotty.

Note: An online assessment will also be part of the recruitment process.

Status: This is a contractual position with no benefits included.

Duration: This post will run for five (5) months only.

Hardware Provision: Company-issued Laptop will not be provided.

Additional Information

All your information will be kept confidential according to EEO guidelines.