Performance Marketing Associate, Paid Social

HoneyBook is the leading platform for independent business owners to manage their client flow and cash flow, streamlining all of the steps needed to sell and deliver personalized contracted services. By combining tools like billing, contracts and client communication, HoneyBook helps business owners get organized so they can provide an exceptional experience at every step. HoneyBook is trusted by service providers across the U.S. and Canada who have booked more than $8 billion in business on its platform.

Our award-winning culture is built on core values that drive everything we do, including putting people first. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

Performance driven omnichannel marketing is a critical driver of HoneyBook’s growth. We operate and expand upon large cross-channel campaigns using channels such as Paid Search (SEM), Paid Social, audio channels, embedded retargeting initiatives, and Digital Display (Video + Banners). Also, we are always looking for new experimental channels to acquire new members. 

As the Performance Marketing Associate specializing in Paid Social you’ll support the continued growth of our awareness and user acquisition channels. You’ll help drive an integrated marketing approach with a focus on our Paid Social campaign strategy, gaining mentorship in channels that include Meta (Facebook & Instagram), TikTok, Pinterest, and other social platforms.  In addition, you’ll have the opportunity to advertise on other channels such as Apple Search Ads and Review Site ads (ie. Capterra & G2).  Within these channels, you will own end-to-end execution that will bring a clear and compelling vision of the product to potential members.  You will play a key role in owning Paid Social campaigns, including managing budgets, creatives, and general strategy. In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as our product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company. 

We are open to hiring someone based remotely, but would prefer someone based in the San Francisco Bay Area or New York.

Here are a few of the things you will do:

• Drive day-to-day management of paid campaigns, with the direction of the Performance Marketing Manager, and adherence to platform best practices to drive increased effectiveness and performance. This includes responsibilities such as budget and performance pacing, audience targeting, campaign launches & optimizations, forecasting, and lending a hand in helping us build creatives
• Help develop testing strategies and plans that will result in key learnings to optimize, scale, or otherwise benefit core KPIs for the Paid Social campaigns and holistic paid strategy 
• Use data analysis and visualization tools to share insightful trends and actionable learnings with the broader team
• Work closely with the Paid Social Performance Marketing Manager to formulate actionable plans that will execute on high level strategic goals and efforts to drive forward paid advertising efforts in the account and across the marketing org
• Learn and utilize Paid Social platforms such as Meta’s Business Manager tool, TikTok’s Ad Manager, and others to further develop cross-channel social strategies
• Work alongside the creative design team to develop new messaging and creative concepts. You will iterate on high performing ads, developing new testing frameworks and present learnings - always driven by data 
• Bring new ideas to our marketing strategy.  You will challenge the status quo and constantly look for new tactics within existing channels to drive performance - as well as stay up to date with new digital media opportunities
• Run A/B tests and share out learnings both internally to the other paid teams, the broader marketing team, and to cross functional teams
• You’ll work closely with our partners at Meta, TikTok, Pinterest, Apple, and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops 

Here is what is needed:

• A passion for social and performance-driven marketing
• 1-2 years of professional experience supporting Paid Social campaigns such as those on Meta (Facebook & Instagram) and TikTok
• Experience launching, managing, and optimizing managing paid search initiatives
• Data analysis skills and ability to synthesize data and learnings into actionable insights
• A keen eye for detail and an understanding as well as enthusiasm for creating creative video ads and statics ads
• Proficient with key campaign management tools.  Experience running ads in Meta, TikTok, Pinterest, Snap, Apple Search Ads, Review Sites (ie. Capterra & G2), and other social media platforms are all a plus!
• Exceptional planning and organizational skills with minimal supervision
• A love for combining creative thinking and a strong analytical mindset. You love to solve problems and support your findings to improve our team. 
• Strong Excel or Google Suite skills and are comfortable with giving presentations
• A desire to learn, and the capacity to learn quickly
• Strong communicator with effective collaboration skills. You thrive in a fast-paced, dynamic environment

The good stuff:

• Mission driven. You'll be joining more than just another startup—our members are at the heart of everything we do; in fact, we invite them to co-work in our office and collaborate with us on the product itself.
• Impact. We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary + meaningful equity based on merit.
• Benefits + Perks: From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost.
• Provisions:  We give you the tools you need to get your job done and we provide a fully stocked kitchen and bar, happy hours, catered meals, and awesome company events.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

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HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. 

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.