Performance Marketing Associate (Paid Social)

About You

Nutrafol is looking for a driven, growth-minded Performance Marketing Associate with a passion to grow! In this role, you will be an integral part of executing, managing, testing and optimizing paid social media channels with significant marketing spend. The main focus of this role will be supporting new customer acquisition via Facebook/Instagram and TikTok while secondarily supporting retention initiatives.

You will be responsible for day to day campaign management, budgets, campaign launches, and optimizations of existing paid social channels. This role will be supported with a strong analytics team and creative team and will report to our Growth Marketing Senior Associate. 

We are a highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!

Responsibilities

• Own day-to-day account and campaign management of paid social ad programs on Meta and TikTok
• Responsible for executing ad launches, audience updates, bid changes, optimizations, feed changes, pixel management and campaign updates for Meta and TikTok
• Keeps daily pulse of campaign performance, monitoring and maintaining budgets, pacing and scaling adjustments
• Partner with influencer team, creative team and community management team to create new whitelist ads, manage account permissions, monitor comments, report on ad performance and execute on rights timelines
• Reporting on key weekly performance findings with recommendations for optimizations
• Executing new channel launches, focused on driving new customer acquisition
• Executing on a robust A/B testing plan for paid media initiatives
• Troubleshooting performance challenges and bugs on paid social platforms
• Managing partnerships with channel account representatives
• Managing paid social channel’s monthly payments in partnership with Accounts Payable

Requirements

• 2+ years experience working on social and paid social media performance marketing campaigns, preferable with a focus on user acquisition and conversion marketing
• Proven track record of managing and executing paid social programs within Facebook Business Manager, TikTok and other paid social channels
• Experience with web analytics tools like Google Analytics
• Analytical mindset and creative, strategic thinker
• Comfortable working cross-functionally with brand, creative, and tech teams
• Great communication skills, both oral and written
• Ability to pivot and adjust to changes based on ever changing market, social platforms and business goals
• Proven ability to hit all critical KPI’s with a brand-centric mindset
• Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, writers
• Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels
  

Preferred:

• Familiarity with Smartly Facebook tool
• Experience launching new paid social channels
• Experience in health/wellness ec-ommerce space
• Experience in marketing subscription services
• Experience working with influencers and partnership for content creation