Performance Marketing Coordinator

ABOUT THIS POSITION

This role will be responsible for supporting the execution of campaigns and initiatives, maintaining the integrity of our strategies, and identifying areas for optimization. Our ideal candidate is a strategic, results-driven professional with exceptional project management skills, able to juggle multiple priorities while staying organized and focused on our team's goals. This person will regularly lead projects spanning multiple Marketing teams, so excellent interpersonal and communication skills are necessary. The right candidate is proactive and solution-oriented, with the ability and foresight to reduce project risk by developing project plans and key milestones, applying rigor to timelines, and brainstorming creative solutions when obstacles arise.

Our ideal candidate is a self-starter who can toggle between multiple projects simultaneously in a fast-paced environment. We seek a highly organized, dynamic team player to drive growth by coordinating cutting-edge growth-marketing strategies. The person should be able to work independently and be a great team player with a good eye for detail and outstanding organizational skills.

WHAT YOU'LL DO

• Own campaign coordination responsibilities supporting prospecting, lead generation, lead nurturing, retention, and client cross-sell campaigns.
• Work closely with Performance Marketing leadership to align on project priorities, milestone management, and objectives to carry out effective and efficient execution of campaigns
• Support lead generation initiatives by coordinating trade publication deliverables and managing the organization of inbound lead lists
• Maintain the team's internal marketing resource repository, keeping Marketing calendars up to date, reporting on recently executed initiatives and collecting updates from other Marketing teams
• Contribute to the organization's event presence by building and implementing event marketing communications and researching and developing speaking proposals
• Facilitate and maintain effective communication with Marketing stakeholders throughout the project lifecycle (timelines, task details)
• Submit project intake forms, monitor project progress, update task details and deadlines, route work for internal approval, schedule strategic kickoff meetings and proactively identify potential obstacles as the project plan moves forward
• Analyze performance and provide input on campaign optimization as projects go live and performance data becomes available
• Identify opportunities to evolve current processes, improve efficiency, and enhance performance and impact continually
• Maintain a deep understanding of our marketing calendar, understanding the necessary stages of various timelines, including briefing, strategy development, tactical plans, execution, and reporting
• Remain at the forefront of healthcare marketing trends by conducting market analysis and competitive benchmarking as it pertains to their campaign activities, and translating learnings into actionable insights to shape marketing plans

WHAT YOU'LL NEED

• Bachelor's degree in marketing, communications, or related field
• 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment
• Strong communication abilities; written and verbal
• Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills
• Understanding of the Marketing funnel + customer journey
• Experience working with cross-functional teams from concept to project conclusion

BONUS POINTS

• Experience with project management platforms
• Google Analytics experience
• Experience with Salesforce

ABOUT THE TEAM

The Marketing team at Waystar acts as the company's brand ambassadors. From high-impact campaigns to large-scale field events, the department is responsible for telling Waystar's story, growing brand awareness, and increasing recognition in the market. Team members combine data-driven, strategic marketing efforts with creative messaging and design to preserve brand identity and promote growth.

The Marketing department offers a variety of positions, including an in-house content and design team as well as marketing roles for performance, product, segment, and events.

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar's healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful,

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Generous paid time off starting at 3 weeks + 16 holidays, including your birthday and volunteer time
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.