Performance Marketing

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America and has thousands of markets across politics economics financials weather tech AI culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. 

• Our vision: well… build the largest financial market on the planet. 
• Our mission: bring more truth to the world through the power of markets. 

Building a new category is hard… like really hard. But it’s beautiful and deeply fulfilling. Our culture is simple: we hire really talented people work really hard and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions mass adoption requires value prop refining education and trust building. Scaling a new asset class requires both creativity (art) and hardcore discipline (science). We are building our growth team a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading. 

As one of the first dedicated performance marketers on the team you'll help shape and structure our paid growth strategy by refinding and iterating our value props and messaging in. We are an incredibly content-rich platform: we have over 500 markets and a market for any trending topic out there (Sam Altman leaving OpenAI Fed cutting rates Oscars Biden Approbal etc.). We are looking to build a dynamic growth machine that capitalizes on trends and viral markets on a weekly basis. 

Your responsibilities will include: 

• Lead iterate run and maintain all paid growth efforts including FB/Instagram Twitter and Tiktok
• Run our AdWords bidding strategy (with a goal to improve our SEO)
• Establish disciplined end-to-end tracking for our funnel based on different channels
• Improve customer attribution and refine our understanding of customer segments
• Test and iterate on our messaging and value props
• Efficiently scale and manage our paid spend budget (5 to 7 figures)
• Develop creatives and visuals in collaboration with design
• Create market-specific campaigns targeted at the right audiences (economics Oscars tech AI etc.)
• Leverage AI to develop personalized campaigns (why not)
• Be bold make big bets and have fun. 

A scientist at heart who is maniacally disciplined and obsessive about experimenting. A big plus if you're also creative and have crazy ideas. You'll thrive in this role if you deeply care about what you produce you want ownership and freedom (we're low on process and BS politics) know how to be scrappy and finesse your way around the world and thrive in a (ridiculously) fast-paced environment. 

Some other basic requirements: 

• 3+ years of experience in performance marketing digital marketing or a similar role (this is not necessary)
• Proven track record of driving growth and user acquisition for online products
• Strong analytical skills and data fluency
• Proficient with Facebook/Instagram Google Twitter and Tiktok
• Excellent judgment on task prioritizations
• Growth mindset with a high slope and eagerness to lean
• Love of the craft: you genuinely care and put your all into your work
• Can ship at incredible speed (very simple)
• Bonus: have worked in the gaming industry before. 

These are the primary responsibilities of the role; however there is endless green field at Kalshi: if you're ambitious and bold it's yours to take.

Salary Range: $100000 to $200000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands we'd love to hear from you and would welcome you to reach out to discuss further.

Meritocracy is at our core and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully so we trust them fully on day 1.

What We Do

Kalshi is the largest legal prediction market in the U.S. enabling traders to buy and sell contracts on the outcome of real-world events- from interest rate decisions and inflation numbers to whether a bill passes Congress or a major company CEO steps down. Approved by the CFTC Kalshi created a new asset class called event contracts which allow market participants to hedge against uncertainty or capitalize on upcoming events with economic impact. It's the first platform to bring this level of legitimacy and accessibility to the prediction market space. Backed by Sequoia Y Combinator Charles Schwab and Henry Kravis Kalshi is bridging the gap between traditional finance and real-world speculation. Kalshi markets are now available on Robinhood and Webull making event trading more accessible than ever.

Why Work With Us

Mission-driven: Kalshi is building the next frontier of financial markets prediction markets. Massive opportunity: Prediction markets are a multi-trillion-dollar asset class. Regulatory advantage: We are the first and largest federally regulated prediction market. High-impact environment: Every team member has direct ownership.

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