Performance Marketing Leader - Customer Success Intiatives

Build something new with a world-class team.

At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they've been hired to do: their very best. Your potential is waiting; why are you?

Location: Remote, US

* being based in Indianapolis, IN is a plus but not required

Role Summary:

We are looking to hire a new Marketing Leader to help shape the future of our growth marketing and brand recognition strategies for Customer Success & Services Offerings (CSS). This is a leadership role requiring a blend of skills in marketing operations, adoption and expansion, and analytics. Through your discovery and planning activities we expect you to help define how our customers recognize and buy into CSS opportunities and scale it globally. Critical to your success will be close coordination and partnership with various worldwide market segments, regional teams, as well as with other business groups leveraging marketing campaigns that intend to drive customer success initiatives. The long-term targeted goals are to support the enterprise-wide growth strategies by delivering more value with greater velocity in CSS.

This position is great for someone looking to create something with high and visible impact. If you apply and are selected to interview, be prepared to discuss how you'll add value, define strategies and your hands on work in operationalizing a marketing strategy.

Core Responsibilities:

• In partnership with global marketing teams develop results-oriented marketing strategy for how our CSS teams intersect with our customer's journey to increase engagement and upselling opportunities worldwide.
• Lead, develop and execute all strategies related to creating the CSS digital omnichannel approach (web, email, social platforms, virtual events, etc.).
• Establish key metrics and develop/maintain marketing scorecard to recommend or amend marketing strategies and programs.
• Build a strategic plan in line with Global Marketing initiatives landing support from executives, sharing progress, and tracking performance.
• In line with the Genesys Brand Standards, create content and write copy to support all CSS marketing initiatives.
• Develop sales enablement collateral and work with commercial leaders on enabling the service sales teams.

Skills and Experience:

• 8 - 10 years' experience in marketing leadership role focused on driving adoption and expansion of B2B partnerships; SaaS background is a plus.
• Proven examples of work driving omnichannel marketing strategies with online/digital tactics.
• Strong acumen for writing (technical, copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication.
• Project management skills with proven track record of successfully running multiple projects simultaneously.
• Demonstrated success in implementing end-to-end marketing activities involving multiple products, groups, audiences, and deliverables.
• Experience leveraging and interpreting data analytics from platforms such as Gainsight, Salesforce, Engagio, or related sales and marketing platforms.
• Familiarity with concepts such as account-based marketing and customer lifecycle marketing
• Bachelor's degree in marketing, Business, or a related field

#LI-Remote

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$115,050.00 - $238,950.00

Benefits:

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.

This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.