Performance Marketing Manager

Are you a passionate innovator looking to harness the power of technology to do more good? You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.
As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.
The Performance Marketing Manager will plan, develop, analyze, and optimize campaigns that drive pipeline. With a specific focus on digital advertising, this person will support Bonterra's profitable growth within key market segments.
Reporting to the Performance Marketing Director, the Performance Marketing Manager will leverage their exceptional campaign management skills, a strong understanding of paid media platforms, and analytical mindset to acquire qualified leads, prioritize effectively, forecast channel performance, and set or adjust plans based on data-driven insights.
Responsibilities:

• Drive profitable traffic, leads and pipeline through performance marketing efforts across digital marketing channels, inclusive of (but not limited to) paid social, paid search, review sites, and programmatic display
• Maximize the efficiency & effectiveness of Bonterra's digital advertising by managing budget and marketing mix, aligning spend with stated company growth priorities
• Partner with our external digital agency for campaign planning and execution
• Coordinate with demand and segment marketing team members to ensure messaging consistency & effectiveness throughout the customer journey
• Leverage key platform integrations, intent tools, and other marketing technology to reach the right audiences with the right message at the right time (and at scale)
• Define and execute A/B tests that improve performance and generate better understanding of our target audiences

Experience/Skills Required:

• Background in delivering impactful performance marketing strategy, campaigns, and optimizations, either in an agency or client-side setting
• Genuine passion for performance marketing and the nonprofit software industry Excellent knowledge of ad platforms and networks including Google, Facebook, and LinkedIn
• Strong experience with marketing platforms such as marketing automation (Marketo preferred), CRM (Salesforce preferred), and ABM (6sense preferred)
• Solid understanding of Audience Segmentation and how to translate audience insights into compelling media planning/buying and campaigns.
• A strong team player but capable of working autonomously and taking ownership.
• Flexible approach to working in a fast-paced environment
• Enthusiasm to deliver an exceptional experience to stakeholders, encouraging and championing performance marketing innovation across the business.

Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy
• Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Paid sick leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.