Job Description
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .
As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .
Become a Krakenite and build the future of crypto!
Proof of work
The team
The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives.
Reporting to the Director Paid Marketing we are seeking a seasoned performance marketer with deep expertise in performance DSPs and paid social to lead channel strategy planning and activation of user acquisition campaigns with a focus on bringing new transacting users into the Kraken suite of products including: Kraken Consumer Kraken Pro Krak & Breakout Prop.
In this role you will own and optimize Kraken's paid strategy across DSPs including Liftoff and Yahoo as well as Snap & Reddit - ensuring that campaigns are data-driven aligned with growth objectives and deliver strong ROI.
The ideal candidate will have a deep understanding of the crypto/web3 landscape and a passion for data and analytics. They should also have strong experience driving user acquisition across both web and app across a variety of different regions globally.
Our in-house performance channel leads play a critical role bridging growth strategy and hands-on channel experimentation—bringing analytical rigor creativity and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products.
This is a fast-growing team full of some of the best marketing talent in the world with deep expertise and conviction in the crypto space. This role involves working in a dynamic fast-paced and feedback-driven environment where you will solve complex business problems and be given the opportunity to add value from day one in an incredibly visible role in the organization.
The opportunity
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Lead paid DSP and social strategy development and execution to scale Kraken's growth globally.
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Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments.
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Monitor analyze and report on campaign effectiveness providing detailed analysis and strategic recommendations for continuous improvement.
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Effectively manage a multi-million dollar monthly performance marketing budget
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Drive continuous campaign improvement through rigorous KPI analysis testing and optimization to scale user acquisition within paid search.
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Collaborate with cross-functional teams including creative data analytics product marketing and regional growth to align on campaign goals and strategies.
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Additional duties and responsibilities as assigned
Skills you should HODL
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5+ years of hands-on performance marketing experience
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Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
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Comfortable with analytics tools attribution models and performance metrics.
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Strong communication skills to simplify complex learnings for stakeholders.
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Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
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Curious & experimental: Constantly exploring what’s next in paid growth.
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Excellent project management skills with the ability to manage multiple projects simultaneously.
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Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment.
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Data-driven: Strong ability to model performance assess signal and kill tests quickly.
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Comfortable with ambiguity: Thrives in fast-paced high-growth environments.
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Crypto native and/or crypto/web3 experience strongly preferred.
Unless a specific application deadline is stated in the job posting applications are accepted on an ongoing basis.
Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information such as experience and interviews and are not the sole basis for any employment decision.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.
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Date Posted
03/04/2026
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