Performance Marketing Manager

Location: Fully remote; able to work during US business hours

Classification: Full-time exempt employee

Salary: $29.95 - $47.70 per hour

Welcome to Miaplaza!

Our vision is to elevate online learning by applying the most successful approaches in virtual education to create an accessible and inclusive homeschool curriculum platform where all students can be successful! Our K-8 platforms include Miacademy Always Icecream and Clever Dragons and our 9-12 options include MiaPrep and MiaPrep Online High School . Our student base is rapidly growing and we’re hiring for multiple positions across several departments! Our expansion stems from our commitment to providing exceptional educational content and our pursuit of new opportunities. 🚀

➡️ You can hear our CEO Johannes Ziegler discuss our company’s values and future here !

How you’ll make an impact (position summary): The Performance Marketing Manager will drive Miaplaza’s digital marketing initiatives focusing on campaign strategy execution and optimization across various digital channels. You will work closely with the marketing product content and development teams to craft data-driven marketing strategies that effectively reach our target audiences and support the growth of our K-12 education services. The ideal candidate has a strong understanding of Meta (Facebook) Google Ads and SEO is skilled in brand positioning and takes a proactive approach to solving complex marketing challenges.

What you’ll do (responsibilities):

• Campaign Strategy and Execution

  • Develop and manage paid advertising campaigns across platforms like Facebook Ads Google Ads and YouTube Ads to effectively reach parents educators and students.

  • Collaborate with design content and product teams to create compelling campaigns.

  • Allocate and manage multi-million advertising budgets to maximize reach and return on ad spend (ROAS).

• SEO and SEM Management

  • Develop and execute comprehensive SEO and SEM strategies to enhance Miaplaza’s online visibility.

  • Optimize content and website architecture staying current with best practices and algorithm changes.

• Analytics and Reporting

  • Monitor and analyze campaign performance using tools like Google Analytics.

  • Conduct A/B testing to optimize key metrics such as cost-per-acquisition (CPA) and return on investment (ROI).

  • Interpret campaign performance data to develop actionable insights to refine and improve ongoing marketing efforts.

• Marketing Automation and Email Campaigns

  • Manage marketing automation systems to nurture leads and drive conversions.

  • Plan and execute targeted email campaigns to support overall marketing objectives.

• Website and Landing Page Management

  • Create and optimize landing pages to improve the customer journey and increase conversion rates.

  • Collaborate with the development team to ensure effective messaging and UX.

• Customer Journey and Funnel Optimization

  • Analyze and optimize the customer journey from first interaction to conversion and retention.

  • Work closely with marketing team members to develop effective funnels for user acquisition and engagement.

• Content Marketing and A/B Testing

  • Support the content marketing team in creating performance-aligned content.

  • Conduct A/B testing to evaluate ad copy visuals and other campaign components ensuring data-backed optimization.

You may be a good fit if you have (requirements):

• Bachelor’s degree in marketing business data analytics or a related field.

• 5+ years of experience in digital marketing with a proven track record of managing successful performance-driven campaigns.

• 2+ years of people management.

• Experience managing a quarterly. advertising budget of at least $100000.

• Hands-on experience with major digital advertising platforms like Meta (Facebook) Google Ads and tools like Google Analytics Unbounce etc.

• Strong experience in data analysis—comfortable interpreting marketing metrics to drive decisions and optimizations.

• Proven experience managing a marketing team and collaborating cross-functionally with content design and product development teams.

• Demonstrated ability to plan execute and scale multi-channel digital campaigns.

• Strong analytical skills and familiarity with performance metrics (CAC ROAS etc.).

• Excellent communication and leadership skills; ability to mentor and guide team members.

What makes you stand out (nice-to-haves):

• Experience with podcast advertising advanced influencer campaigns or affiliate marketing.

• Background in EdTech or an understanding of the K-12 educational landscape.

• Demonstrated growth or progression at past companies (e.g. promotions increasing levels of responsibility).

Compensation & benefits:

• The expected starting pay range is $29.95-$47.70/hour. Our selected candidate’s offer will depend on various job-related factors including location skills performance and business needs.

  • High cost of labor location: $39.27-$47.70/hour

  • Average cost of labor location: $33.65-$40.87/hour

  • Low cost of labor location: $29.95-$36.37/hour

• Full-time employees are eligible for health dental and vision insurance inclusive of specialty care options like fertility benefits mental health services and chiropractic care FSA HSA and more.

• All employees are eligible for a 401(k) retirement plan with employer match.

• Paid Time Off (PTO) floating holidays parental leave and other perks and benefits.

• We invite your family and friends to join our journey! All employees receive free site memberships and discounted MOHS tuition for the children in their household plus two additional memberships for other children in their lives.

What you’ll love about working at Miaplaza:

• You’ll be part of a mission-driven team dedicated to innovative education solutions for children who learn in diverse ways.

• Our 100% remote team can work from any productive location within or outside the U.S. (no travel required!)

• We promote flexibility and work with employees to create a schedule that works around their lives!

• You’ll collaborate with colleagues on challenging and rewarding projects and connect through community and culture events.

➡️ Learn more by visiting our careers page !

Ready to apply?

Start by submitting your application (12 questions plus the legal stuff) and your resume. Due to the number of applicants applying to our customer service roles our process is more rigorous than most. Miaplaza’s hiring process includes a 30-minute assessment two (or more) interviews and an assignment. During the assessment you may be asked to take a typing test. Don’t worry we'll remind you of this before you take the assessment.

At Miaplaza we are committed to creating an inclusive environment where everyone feels valued respected and supported. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant on the basis of race color religion sex sexual orientation gender identity national origin disability veteran status age or any other legally protected characteristic. We welcome candidates of all backgrounds and experiences to join our team. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable laws and regulations. Miaplaza is an E-Verify participating employer.

Links:

• Miacademy: https://parents.miacademy.co/

• Always Icecream: https://parents.always-icecream.com/

• Clever Dragons: https://parents.clever-dragons.com/

• MiaPrep: https://parents.miaprep.com/

• MiaPrep Online High School: https://miaprep.com/online-school/

• Hear our CEO Johannes Ziegler discuss our company: https://tinyurl.com/miaplaza-CEO-video/

• Careers page: https://careers.miaplaza.com/