Performance Marketing Manager

Wantable is looking for a Performance Marketing Manager to join their team!

As a Performance Marketing Manager, you will be responsible for assisting in driving customer acquisition and managing aggressive paid search and social campaigns across a variety of paid digital media (including but not exclusive to Google, Bing, Meta Properties, TikTok, YouTube, Pinterest, Snapchat, and display networks). You are a direct response marketer at your core and an expert at iterative marketing practices.

You'll have expertise in ad account optimization and leveraging data-driven learnings to execute cross-channel campaigns with skillful audience targeting, creative testing, and keyword expansion to drive high-value conversions and build awareness

To round out your expertise, you will also have a strong understanding of organic social best practices and experience in growing social profiles to a large, engaged following.

The ideal candidate for this role

• Is a subject matter expert in paid digital media (specifically Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.)
• Has a deep understanding of analytics and a passion for leveraging data insights to drive action.
• Passionate about getting into the weeds with execution, experimentation, optimization, and testing.
• Can proactively identify opportunities for iteration and efficiency to accelerate performance across channels and through paid and organic social.
• Has the ability to impact acquisition and customer engagement KPIs quickly.
• Can be described as highly motivated, self-starter, detail-oriented, feedback-driven, exceptionally organized, empathetic, curious, caring.
• Thrives in a fast-paced, startup environment and can quickly pivot to support new initiatives.
• Is a supportive and enthusiastic team player with an exceptional work ethic, eager to be a key contributor to the growth and success at Wantable.

Responsibilities:

• Assists in the setup and management of performance marketing campaigns across paid search and paid social channels including strategizing, daily execution and optimization.
• Leverage data analytics to make actionable changes, drive channel experimentation and aggressively accelerate performance.
• Establish organic social media best practices and partner with creative team members to drive organic KPIs.
  • Grow private label brand social channels through similar organic strategies rooted in a continued test and react approach.
• Be a subject-matter expert on performance marketing optimization. Research and implement emerging trends and competitive analysis to drive growth.

• Lead white-labeling influencer campaign strategies to merge scaling influencer programs and paid social efforts.
• Proactively identify opportunities for performance media strategies to inform and facilitate acquisition growth, including but not limited to: display media, social community growth, abandon cart + retention strategies, brand launches, capabilities enhancements and improved customer experience.

Requirements

• 4+ years of experience in a performance marketing role, with a minimum of two years managing paid search programs
• Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies
• Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager)
• Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics) are a bonus, but not required
• Minimum of a Bachelor's degree (or equivalent experience) in marketing, communications, or a related field
• Extremely detail-oriented with laser focus project management skills
• Resilient, ambitious, overachiever, flexible, humble, kind, and shows initiative
• Team player with strong communication & organization skills and a can-do attitude
• Can work independently and is a strong problem solver

Bonus Points

• Previous experience working in a start-up or retail company

• Google Adwords Certification
• Meta Blueprint Certification

Wantable's Personality

We're a fast-moving company, with a vision and roadmap to be a leading next-generation eCommerce company. We are committed to achieving this goal through passion, hustle, hard work, and most importantly through exceptional customer service. The ideal candidate for this role is flexible and agile, resilient, and one who strikes a balance between thoughtfulness and decisiveness but above all else thrives in an ever-changing environment.

How we work at Wantable:

• Care: Make genuine, one-of-a-kind relationships
• Communicate: Be real, honest and uplifting.
• Support: Be a coach, team player, problem solver + gamechanger.
• Grow: Listen. Learn from data. Be nimble, flex!
• Show up: Go above and beyond with products, style and service.
• Create a ripple: Enrich the lives around us.

Benefits

Wantable team members local to Milwaukee enjoy free food, coffee, and drink in our HQ's beautiful new Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art new HQ.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers when working from Wantable's HQ.

Even more exciting: paid vacation and six and a half paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.

Important, but maybe less thrilling: we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options). When working from HQ, have ample parking, and if you take the bus we'll fully reimburse your fare receipts.

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