Performance Marketing Manager

Company Description

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.
We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.
We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Job Description

We are seeking a passionate and proactive Performance Marketing Manager to join our growing team. This is a remote work opportunity with a global team, offering a unique chance to support our international brands.

As the Performance Marketing Manager, you will play a pivotal role in achieving our growth goals by leading the day-to-day execution and optimization of our paid search and paid social marketing campaigns, video ads, and software review sites. Working closely with our in-house team of specialists, you will report to the Senior Performance Marketing Manager and have ample support and opportunities for learning and growth. 

Key Responsibilities: 

• Develop and execute paid search and paid social marketing strategies in a B2B context 

• Manage paid search campaigns across platforms such as Google and Microsoft Ads 

• Manage paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, Reddit and TikTok 

• Collaborate with the creative team to produce high-quality ad assets 

• Create compelling ad copy that generates high-quality leads 

• Manage software review sites like Capterra, GetApp, Software Advice and G2 

• Help troubleshoot any conversion-tracking issues 

• Drive a test, learn, and optimize approach to continuously improve campaign performance and efficiency 

• Help enhance and define our audience targeting approach and utilize 1st, 2nd and 3rd party data to improve results 

Qualifications

• Proven experience (5+ years) in managing paid search campaigns 

• Proven experience (3+ years) in managing paid social campaigns 

• Effectively managed and optimized ad budgets of 6-7 figures annually 

• Understand B2B Software sales and marketing metrics

• Strong analytical skills with the ability to understand business problems, identify trends, and provide actionable recommendations 

• Extensive experience in developing, optimizing, analyzing, and reporting on paid campaigns across paid platforms. 

• Exceptional written and verbal communication skills, including the ability to create high-impact ad copy and effectively communicate campaign performance 

• Collaborative mindset and ability to work as a team player to achieve goals 

• Detail-oriented with a focus on accuracy and quality 

• Creative mindset with the ability to think outside the box and develop innovative ideas for ad campaigns 

• The average base salary pay range for this position is $70,000 to $78,000
• May be eligible for a discretionary bonus

**The start date for this role will be 01/2024**

Additional Information

Values and Life at Xplor

Our four core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:
Make life simple
Build for people
Move with purpose
Create lasting communitie

If these values sound like you, and describe people you want to work with, you will thrive at Xplor.

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Some of the perks of working with us: 

• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Ready to apply?

To start your application, please submit your resume and we’ll be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

More about us 

Xplor Technologies is a global platform integrating SaaS solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education; Fitness & Wellbeing, Field Services and Personal Services – and a global cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022. 

Good to know

To be considered for employment in the United States, you must be legally authorized to work in the US. Xplor does not sponsor visas, either at the time of hire or at any later time. 

To learn more about us and our products, please visit www.xplortechnologies.com/us/careers. 

We also invite you to check out our Candidate FAQs for more information about our recruitment process www.xplortechnologies.com/us/recruitment-faqs.

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. 

All Information will be kept confidential according to EEO guidelines. 

Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [email protected]. 

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.