Performance Marketing Manager

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes is a must for working families and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day engaging parents in the development of their kids and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate talented and customer-focused. Our exceptional investor group includes Addition Bessemer Venture Partners Chan Zuckerberg Initiative GGV Capital Lowercase Capital Emerson Collective and Mark Cuban.

We believe that everyone—from our employees to the students teachers and administrators we serve— should be given the opportunity to learn and thrive whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making to how we operate we ground ourselves in our Leadership Principles every day.

Who You Are

Brightwheel is seeking an experienced Performance Marketing Manager to lead demand generation within paid channels as well as play a strategic role in earned channels and CRO initiatives for brightwheel. In this role you will develop our top of funnel marketing programs to drive awareness and high quality leads to our sales teams. This is an opportunity to help create and grow a high-impact function that sits right at the center of our growth strategy. You will be most successful in this role if you have the passion and grit to stand up new programs with a working style centered on collaboration and empathy. You are detail-oriented self-motivated and have a bias for action. This person will be asked to demonstrate leadership strategic thinking and executional excellence.

What You'll Do

• Own the strategy execution and analysis of paid acquisition channels to drive customer acquisition and brand awareness.

• Strong hands-on keyboard expertise in Paid Search Paid Social display affiliates & shared. Broad experience in SEO referral direct mail and any other demand-gen channel would be a plus.

• Manage vendors/agencies to launch and optimize paid media campaigns allocate resources based on CAC guardrails and achieve goals and ROI targets.

• Able to translate technical challenges for different audiences to drive alignment.

• Own end to end experience from impressions to upsell. Prior B2B funnel experience preferred.

• Develop CRO roadmap accelerate A/B testing learnings and wins and maximize the performance

• Collaborate with the internal marketing team to ensure brand-aligned messaging improve lead quality and drive customer acquisition conversion and awareness.

• Drive channel forecasting and budgeting to meet growth and ROI targets.

• Self starter who takes ownership of the assigned channels and is willing to go above and beyond.

Qualifications Skills & Abilities

• 5+ years of experience in digital marketing SEM programmatic paid social and/or CRO roles preferably in B2B SaaS organizations

• Detailed knowledge and understanding of performance marketing strategies tactics and tools

• Proven ability to consolidate and analyze data from multiple sources (e.g. website social media SEM)

• Ability to deliver clear concise and reliable reporting on all activities to key stakeholders

• Track record of consistently delivering excellent results in a fast-paced environment

• Growth mindset with a results-driven approach to work (testing measuring iterating)

$104000 - $169000 a year

Brightwheel is committed to internal pay equity and offers a competitive compensation package including base salary equity and benefits. Our benefits package includes premium medical dental and vision benefits generous paid parental leave a flexible paid time off policy a monthly wellness and productivity stipend and a Learning & Development stipend.

For cash compensation brightwheel sets standard ranges for all roles based on function level and geographic location benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts including geographic location candidate experience and expertise. If you have questions about the compensation band for your region please ask your recruiter.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity gender expression sexual orientation national origin genetics disability age or veteran status.