Performance Marketing Manager
Job Description
Turn is a 140+ person, venture-backed tech startup focused on driving unprecedented value in the HR tech / workforce industry. Our B2B workforce acquisition platform is used by companies across 30+ industry verticals ranging from rideshare and delivery to health care and event staffing.
Our technology supports employers that need to develop hourly labor quickly and consistently across the U.S.
About You:
We are looking for a creative, highly-driven, hands-on performance marketing manager to join our fast growing team. As a performance marketing manager at Turn, you will work on strategy, implementation, and optimization across our paid marketing channels and help grow user acquisition.
Our ideal candidate thrives on challenge, has always wanted to be the lead running digital marketing campaigns, and is enthusiastic about working in a fast-paced, startup environment. If you are eager to collaborate with smart, entrepreneurial people in solving complex problems in the HR Tech space, then this is the job for you.
This position is 100% remote and reports to the Director of Growth and Product Marketing.
What You’ll Do:
- Be grounded in data and technology, insights, and have a deep understanding of the digital landscape.
- Design, implement, and execute marketing campaign strategies to generate and nurture qualified B2B leads.
- Leverage growth marketing channels - SEO, SEM, paid social, online.
- Lead the performance media plan with ROI goals with partnerships, creative, brand, and content.
- Run tests, including A/B experiments, and report results.
- Own the budget for all paid performance marketing initiatives and non-paid initiatives.
- Own company growth metrics & reporting for paid channels and communication of progress to company and key stakeholders.
What You’ll Need:
- 4+ years of experience driving growth through paid search and paid social channels.
- Experience creating and implementing MQL strategies.
- Deep understanding of all digital media fundamentals, including: attribution, ad serving, tracking & tagging, A/B testing, dynamic creative, and programmatic buying.
- Experience directly managing large scale UA campaigns across various ad networks, DSPs and/or self attributing networks (Facebook, Google).
- Ability to develop new and creative marketing and demand generation program initiatives.
- Knowledge of Hubspot as a CRM automation tool is a plus.
- Bachelors or Masters degree from an accredited University.
Perks & Compensation:
- Competitive market salary (based on experience)
- Stock options
- Medical, vision, and dental insurance
- Remote work with quarterly onsite team member meetings
This role can be remote (anywhere in the continental United States).
Turn is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Date Posted
08/04/2022
Views
6
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